Home arrow more... arrow Jan - Mar 2008 arrow Alcatel-Lucent highlights its leadership in IPTV, Mobile TV and network transformation at the IPTV World Forum 2008
Alcatel-Lucent highlights its leadership in IPTV, Mobile TV and network transformation at the IPTV World Forum 2008

Alcatel-Lucent is showcasing its world leadership in IPTV, Mobile TV and network transformation at the IPTV World Forum 2008, March 12-14, in London.

As service providers embark on the road to converged multimedia, they need to deliver a differentiated and personalized communication & entertainment experience anywhere, anytime and across any screen. Leveraging its unparalleled portfolio and experience in triple-play solutions, Alcatel-Lucent enables operators to deliver a multi-screen experience with interactive multimedia entertainment and communication services - whether at home (through their broadband fixed or 3G access) or on the go. Alcatel-Lucent's multi-screen offer help service providers increase ARPU, customer loyalty and competitiveness while creating interactive relationship with end-users.

At the IPTV World Forum 2008, Alcatel-Lucent shows how it can help network operators enhance and secure their video and multimedia service offerings with new applications for fixed or mobile environments. The company’s focus and skills in software integration and management also gives its customers an unmatched advantage in the race to the multimedia future.

Alcatel-Lucent is the leader in end-to end-triple play networks, currently deploying its Triple Play Service Delivery Architecture (TPSDA) with over 50 service providers worldwide. Alcatel-Lucent is also the world leader in both IPTV and Mobile TV, having enabled TV, video and music services, with more than 140 fixed and mobile service providers around the world.

Alcatel-Lucent is #1 in IPTV integration, having secured video integration projects with 59 customers to date. As part of our Services business, we have more than 600 dedicated video experts backed by significant investments in IP Transformation Centres and world-class laboratory environments.

Alcatel-Lucent has the extensive end-to-end portfolio of tightly integrated video ecosystem partners and solutions in the industry, offering a variety of middleware platforms. Alcatel-Lucent also provides consultancy services to help service providers worldwide monetize their IPTV platform investments and increase the end user experience via enhanced converged applications and advertising solution integration as well as scaling operations to meet customer demands.

Highlighted demonstrations at the show

Alcatel-Lucent is featuring a variety of innovative demonstrations that highlight the company’s leadership in the commercialization of key next-generation technologies, including:

Featuring your Content on Any Screen: A multi-screen entertainment experience where video content is being shared across multiple devices – TV, mobile, portable multimedia player, and other - whether at home (through fixed broadband or 3G access) or on the go – providing a simple, personal and predictable experience.

Delivering the Personalized & Interactive Experience: Alcatel-Lucent will present the news portal for the T-City Friedrichshafen, a joint project with Deutsche Telekom and its project partner, the Schwäbische Zeitung. The news portal makes it possible to extend the range of information offered via IPTV by local information and interactive offers. The news portal is based on a technical solution from Alcatel-Lucent.

Putting the Quality in our Experience: A demonstration which shows how our Video Operations Centers are helping clients to subjectively monitor their video services offerings. 

Unlimited Mobile TV: an unlimited interactive mobile TV experience to deliver interactive, personalized and context-specific live or on-demand TV content on commercial handsets connected over 3G and broadcast technology such as DVB-H and DVB-SH. Alcatel-Lucent's end-to-end network integration experience for the vehicular usage of the ICO mim™ service in the US based on the DVB-SH standard is also presented on the booth. 

Alcatel-Lucent Conference Speakers

Thursday, March 13 – Herbert Mittermayr, VP of Marketing for Alcatel-Lucent’s Mobile Broadcast business, will participate in a panel discussion during the Mobile TV World Summit about "The technology war: is it time for a hybrid solution? Is DVB-SH going to challenge or to complement DVB-H for cost-efficient and universal Mobile TV coverage?". The session will take place from 9:25 am to 10:05 am.

Thursday, 13 March - Mark Janes, Director Advertising & Interactive within
Alcatel-Lucent's Applications business, will participate in the IPTV Conferencepanel "The Role of Advertising for IPTV Providers". The session will take place from 12:30 am to 1:30 pm.

Thursday, 13 March - Willem Verbiest, Managing VP for Alcatel-Lucent's IPTV Mulimedia Service's business, will take part in the IPTV Workshop entitled "Video Quality or Bust!" on at the ipTV News Studio. The session will take place at 3 pm.

Friday, 14 March - Rik Missault, VP of Alcatel-Lucent's Multimedia & Ventures within the Applications business, will give the opening keynote of the IPTV Conference: "Protecting your Business Mode in a WebTV World". The session will take place from 9:10 am to 9:40 am.