|3 refreshes brand with £15m marketing spend|
|Monday, 01 October 2007|
3 launches major integrated marketing campaign
Today 3 launches a comprehensive advertising campaign including new television, outdoor, press, online, radio and experiential advertising which encourages people to reappraise the value 3 has to offer.
"Fresh on" 3 will kick off with 11 distinct, 10-second television advertisements within the first month of launch. These advertisements will top and tail ad breaks for the initial three weeks and be "refreshed" throughout the entire three month campaign.
The campaign sees 3 take a different approach to the generic lifestyle themes that have long-dominated mobile operator campaigns and instead emphasises the depth of 3's offers and excellent customer value.
3 Marketing Director John Penberthy-Smith says:
The campaign features the new Mix & Match tariffs with their exclusive offers, as well as the things that only 3 can give, such as free Skype calls, instant messaging, easy access to eBay and the best the internet has to offer."
The campaign was developed with recently appointed advertising agency Euro RSCG London.
Euro RSCG London Chief Executive, Mark Cadman says:
As part of its fresh new look, 3 will be launching a compelling new tariff range which will be supported by the £15m campaign.
|< Prev||Next >|