|Motorola Showcases New Mobile Devices Product Portfolio|
|Tuesday, 15 May 2007|
Motorola, Inc. today presented its 2007 mobile devices collection, led by the highly anticipated RAZR2. The comprehensive mobile device line features the most cutting-edge innovations in style, design, multimedia, messaging and everyday communications to meet the needs of a diverse global audience.
The RAZR², which will debut around the world in July 2007, features a slimmer exterior than its RAZR predecessor, along with ground-breaking new features designed to empower consumers in every facet of communication. New products such as the MOTO Z8, MOTO Q 9 and ROKR Z6 were also on display and will begin shipping in Europe and Asia within the next month. The ROKR brand will be synonymous with Motorola’s music-optimized handsets and headsets as the company addresses the importance of music for today’s mobile consumer.
“This focused new product portfolio further advances Motorola’s goal of bringing the ultimate mobile experience to customers around the globe,” said Ed Zander, Motorola’s chairman and chief executive officer. “Built on a cutting-edge technology platform, these devices feature powerful multimedia, messaging and innovative business capabilities. With this exciting product line-up, Motorola is once again redefining the cell phone for the world’s evolving mobile community.”
New Level of Style and Performance
With the introduction of its industry-changing RAZR, Motorola created the first culturally iconic phone, revolutionizing the way the world views the mobile device. Today, Motorola continued to redefine the cell phone with the introduction of the RAZR2, which brings a new level of cutting-edge design and mobile performance for astute mobile consumers.
The RAZR2 is sleeker, stronger and an even smarter consumer experience, featuring:
In a Motorola first, the new family under the RAZR brand includes three editions to be available worldwide starting in July 2007, including RAZR2 V8, V9 and V9m in GSM, 3G HSDPA and EVDO CDMA respectively.
Powerful Multimedia Combinations
The Entertainer: Cultural trends point to a mobile lifestyle for the “always on” generation that heavily consumes media and thrives on self-expression and social networking. For this audience, Motorola has delivered the best combined mobile movie, TV, music, Internet and gaming device for today’s entertainment fans.
Giving consumers a new way to get their mobile TV and video, the Z8 is a media monster that will launch across Europe and Asia in June. The world’s first-ever “kick-slider” device, the Z8 was meticulously engineered for comfort – a perfect “fit to face.” The unique HSDPA-enabled handset offers:
To further enhance the rich entertainment experience, in a Motorola first, the Z8 is being shipped with a full-length major motion picture pre-loaded on a 512MB microSD card – Universal Pictures’ “The Bourne Identity” – along with the amazing one-ounce ROKR S9 stereo Bluetooth® headset, and a host of entertaining pre-loaded applications.
Get Smart Globally: With the introduction of the Q 8 (GSM/EDGE) and Q 9 (HSDPA), the MOTO Q is now available to a global audience helping consumers everywhere take control of their work and play. These two new editions follow the award-winning MOTO Q (CDMA) that launched in North America in 2006 and surpassed one million units in sales – a milestone no other QWERTY device has reached as quickly. Motorola also announced today for select regions, the introduction of “My Q Paks” – a gift with purchase. These free, application bundles will allow users to customize their MOTO Q to fit their lifestyle, thereby furthering their ability to take control.
The Q 9, a lightning-fast global quad-band 3G QWERTY, based on the Windows Mobile 6.0 TM operating system, couples a new sleek form factor with a dual-processor HSDPA/UMTS engine, enabling broadband over-the-air at up to 3.6Mbps – or approximately 6 seconds to download your favorite music track directly onto the device without having to touch your computer. The Q 9 will hit shelves in Italy this week.
Let The Music Play: Mobile music is charting higher each year and Motorola research shows 54 percent of consumers want an MP3 player in their next phone and 27 percent say it’s a must-have feature. The ROKR brand will headline Motorola’s franchise of music-optimized handsets and headsets that deliver the best mobile music experience.
Motorola announced that its newest ROKR, the Z6, will roll into Europe and Asia, following the success of the touch-screen ROKR E6 in China and India. The Z6 is a music masterpiece:
Motorola today also announced a new marketing agreement with Napster (Nasdaq: NAPS) that will make it simple for Motorola mobile users to join the Napster community and load music content to their ROKR Z6 and other compatible Motorola ROKR music-optimized and music-enabled handsets. The companies will also give consumers one-month of free unlimited access to unique music content and more than 3 million song tracks through Napster To Go®.
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