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3 awarded DVB-H trial licence by ComReg PDF Print E-mail
Monday, 25 September 2006

3, Ireland's mobile media network, is pleased to announce that it has been awarded a licence by ComReg to trial broadcast TV services over mobile handsets. The licence takes effect immediately and runs for one year.

DVB-H is a technology specifically developed for broadcasting live television channels via mobile handsets. Broadcast mobile TV transmitted via DVB-H has the potential to bring a number of consumer benefits including:

- Access to many live TV channels
- An enhanced customer experience through new functionality such as interactive TV
- High-quality pictures and sound without delays, freezing or buffering
- An efficient delivery system which reduces battery consumption

Robert Finnegan, 3's Managing Director commented: "3 Italy was first in Europe to launch broadcast TV over mobile, so as a Group we are already leading the development of this new technology. Ireland has a high take-up of digital TV services compared to many EU countries with 42% of all households using digital TV services. DVB-H brings the benefits of Digital TV to mobile. Mobile TV is important to 3 and to the Irish market, as consumers demand more sophisticated mobile services."

The Minister for Communications, Marine and Natural Resources, Mr Noel Dempsey, TD, said: "I welcome all developments in the digital television area. It is particularly important that Ireland rolls out a digital terrestrial television network in the coming years and that the full range of digital services become available to the Irish citizen."

3's sister company in Italy launched its DVB-H service called WalkTV earlier this year and is already broadcasting mobile TV to a large audience, with 140,000 customers signing up in just six weeks.

3's DVB-H tests in Ireland follow the success of a range of TV content available on 3 from Barclays Premiership highlights and the best of Father Ted, to 3's own music channel hosted by Tom Dunne.

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