Sunday, 06 July 2008 
Australian first: music video made-for-mobile exclusively on 3 PDF Print E-mail
Tuesday, 05 September 2006

For the first time ever, a music video has been created especially for the 3G mobile platform.

3 mobile today announced an exciting music initiative in the Australian 3G market - a music video made especially for the mobile platform.

Electro House group VANDALISM, who shot to the top of the ARIA charts earlier this year with their debut hit, 'Never Say Never', have produced a unique version of their latest video 'Twisted', exclusively for 3 mobile.

Scott Taylor, General Manager of Content and Services at 3, said: "It is a huge turning point to see artists creating specific material for mobile phone customers. The mobile platform is increasingly important for artists and here at 3 we're seeing our customers download more music direct to their phones than ever before. We're very excited to have launched this initiative and we expect to see continued growth in this area in the future."

The mainstream music video for 'Twisted' - which is available now on 3 and will be released commercially on CD September 30 features VANDALISM lead singer Cassie watching herself perform on a TV screen.

It is the video playing on this screen (the video within the video!) that has been created for and will be available exclusively to 3.

'Twisted' is VANDALISM's second single and is expected to follow the success of their first single, 'Never Say Never' which has held a steady position in '3 mobile's most downloaded' weekly Music Videos, Audio Tracks, and Real Tones chart since its launch. Andy Van is also the DJ behind VANDALISM TV, the mobile dance channel available to 3. The mobile dance TV channel launched late 2005 and is hosted by Andy Van with the latest dance music videos streamed to 3 customers 24/7.

3 customers can download both versions of the 'Twisted' video for $3, the real tone for $5. Fans can also download exclusive interviews with the artists when visiting other Music Features like 50 Cent, Living End, James Blunt, Nick Lachey and more.

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