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Ericsson Selected as Prime 3G and HSDPA Vendor for eMobile in Japan PDF Print E-mail
Monday, 13 March 2006

eMobile, a new entrant to the Japanese 3G market, has selected Ericsson as the prime supplier of its new WCDMA/HSDPA network. The Ericsson-supplied network will enable eMobile to aggressively enter the market with premium quality and high-speed mobile broadband services.

The agreement involves WCDMA 1.7GHz radio networks in the most populated areas of Japan, such as Tokyo, Nagoya and Osaka, and a complete nationwide core network, including Ericsson's world leading
service-aware packet core and mobile softswitch solution. Fast roll-out will enable eMobile, a subsidiary company of eAccess, to launch commercial services in March 2007.

Sachio Semmoto, Founder, Chairman and CEO of eMobile, says: "We have selected Ericsson as our partner because of its well-regarded track record in the global market, its experience in Japan and its state-of-the-art and flexible support system. eMobile can now start addressing the challenge of drastically innovating the mobile market in Japan. We hope this partnership will be a big help to our business development."

Carl-Henric Svanberg, President and CEO of Ericsson, says: "We are honored to be the prime partner in the creation of a new, leading operator in Japan, the most advanced and quality-driven market in the world. We will support eMobile's ambition with both our state-of-the-art technology and our global experience as the WCDMA/HSPDA leader."

The WCDMA/HSDPA contract with eMobile underlines Ericsson's position as the world's leading supplier of 3G mobile systems. Ericsson's market share for the GSM family, including WCDMA, is 35 percent and the company is the primary supplier to 49 of the 91 commercially launched WCDMA networks made to date.

Broadband is breaking new ground and operators can now offer advanced mobile broadband services for both private consumers and enterprises. Ericsson has a clear lead in this field - most HSDPA networks rolled out today are powered by Ericsson and commercial services have already been launched by Cingular in the US, 3 in Italy and Mobilkom in Austria.

eMobile obtained one of the three 3G licenses that the Japanese government granted in November 2005 to increase the competition on the market.

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