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World First - 3 Brings you Cricket

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In a world first for Cricket, 3 mobile customers will have live access to Channel Nine's coverage of the Australia vs The World Johnnie Walker Super Series direct on their mobile phone.

Scott Taylor, General Manager of Content & Services, 3 mobile said, "The live mobile TV streaming of the Johnnie Walker Super Series is an Australian first in sports. For the first time 3 mobile customers can watch live cricket on the go, and get behind the Aussies as they take on the ICC World XI."

With the launch of the Super Series live on 3, and other TV programs to be announced, 3 mobile is expanding their mobile TV offering. Big Brother Live Cam TV and the popular Rage music video channel have already demonstrated the popularity of mobile TV from 3. In fact a staggering 2 million plus live TV streams were initiated on 3 mobile during Big Brother5.

"At 3 mobile we continue to find ways to provide our customers with the latest and greatest, most sought after content. This is a very exciting move in the world of cricket. Live Channel Nine coverage of the Johnnie Walker Super Series gives 3 mobile customers the opportunity to tune in when they want so they never miss a ball or wicket throughout the series," Mr Taylor concluded.

The Johnnie Walker Super Series comprises three One Day Internationals to be played in Melbourne on 5, 7 & 9 October, followed by a six day Super Test to be played in Sydney 14-19 October. Only on Planet 3 can customers subscribe for just $8 and be able to watch all of the matches live on their 3 mobile, at the touch of a button with no extra charges!