www.three.com

In another Australian first, 3 mobile has launched Call Me Tones, the brand new way to personalise your phone. No more boring "brrring brrring". Instead your callers will have something cool to listen to the next time they ring you, only on your 3 mobile. Call Me Tones continues 3 mobile's innovation and leadership in mobile content.

Call Me Tones sound like real tones but are heard by the people calling you, even if they are calling you from a non-3 mobile or landline. Its all about personalising your phone & having some fun. There is a wide selection of tones to choose from - the latest dance hits, your favourite rock track, TV & movie hits, impersonations, sound effects & more. So that callers don't think they're on hold or hearing a voicemail message, the 3 "ring ring" is included in the background of all Call Me Tones.

Call Me Tones is an overnight sensation. Within the first 24 hours of launch, over 15,000 3 mobile customers had downloaded a Call Me Tone to their mobile, proving a growing consumer demand for mobile music. With over 1,000,000 full length music videos, full length audio tracks and real tones downloaded by 3 customers in the last 12 months, 3 mobile has made a significant impact in the mobile music space.

Scott Taylor, 3's Head of Content and Services said, "3 continues to be at the forefront of new trends, consistently delivering new entertainment services that our customers love, and setting benchmarks in the mobile arena.

"We have successfully launched a range of content services which have been first to the market, extending from Australia's first 24/7 mobile music video channel Rage, through to multiplayer gaming and live cam TV. Call Me Tones is another industry first from 3 and our customers will again be first to use a fun and entertaining service on mobile," continued Mr Taylor.

3 offers the best selection of mobile music by working with the leaders in the industry including; Sony BMG, Warner Music, Festival Mushroom Records, Central Station, Liberation Music, Big Records, Shock Records, Triple M, Triple J and Rage.

3's truly mobile music line-up includes:

1. All the latest full length music videos, full length audio tracks and real tone downloads, direct to your mobile. Customers can sample all tracks before purchasing

2. Australia's first 24/7 mobile music video channel - Rage On 3

3. Comprehensive national Triple M Gig & Event Guide covering dance/DJ, Rock, Pop and Urban gigs and events across Australia

4. Triple J on 3's tones, news and pics are updated regularly so customers are kept in the loop with breaking industry news and are the first to download the latest ring tones from the Triple J's hottest 100 all at the touch of a button

Call Me Tones are only $4 to buy for 90 days and you always hear the standard ringing tone in the background.

The technology that delivers Call Me Tones is called ringback tones. Ringback tones have been launched and proved to be very popular in many countries including the United Kingdom, Germany, New Zealand, India, Hong Kong and South Korea.

Asking someone to "Call me" will never be the same again with the launch of Call Me Tones.