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Vodafone K.K. today announces that it has decided to donate proceeds from recycled mobile handsets that are collected at Vodafone shops to the World Wide Fund for Nature Japan (WWF Japan), starting 1 April 2005 for one year.

In addition to reducing waste to minimise impact on the environment, Vodafone K.K. has been able to contribute to the effective use of resources through its mobile handset recycling activities. Vodafone K.K. began donating proceeds from handset recycling in fiscal 2002, and donated 20 million yen and 18.4 million yen in fiscal 2002 and 2003 respectively.

In January 2005, Vodafone K.K. conducted a customer survey in which 68% of respondents chose environmental conservation as a top priority, and this is the main reason Vodafone K.K. selected WWF Japan as the beneficiary of proceeds from recycled handsets.

Vodafone K.K. collects unused mobile handsets, battery packs, chargers and other accessories for recycling at all of its shops nationwide, after customers have erased information on their handsets by themselves. By donating the full profits of the recycled handsets to WWF Japan, Vodafone K.K. will strive to further environmental conservation in Japan.

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