www.cosmote.gr

i-mode (1) celebrates its first successful year in the Greek market and COSMOTE, first in the world after NTT DoCoMo in Japan, introduces the 3rd generation i-mode services experience. On behalf of the international i-mode alliance, COSMOTE announces that i-mode subscribers outside Japan have already reached 5 million, raising the total number of i-mode subscribers to approximately 50,000,000 worldwide.

i-mode 3G
With the launching of i-mode over 3G, COSMOTE achieves yet another first, this time on a worldwide basis, as it is the first member of the international i-mode alliance, after DoCoMo, to introduce the next generation of the innovative services.

3G technology further improves i-mode in terms of even greater speeds, increased capacity for data transfer and longer duration videos, improved quality and upgraded graphics. Through i-mode over 3G the Flash environment is renewed while Java applications are upgraded offering even more capabilities as for instance for weather forecasts, stock & shares news as well as maps with impressive graphics (2) that COSMOTE will be initially offering. The above characteristics constitute only a fraction of the benefits provided by the new generation services that literally launch the pioneering i-menu into the future.

COSMOTE upon launch is offering the following 3G i-mode services:

Mobile Music
Through a large music list of the best Greek and international songs and in cooperation with the largest record companies (3), COSMOTE customers can select entire songs (4), download them onto their handsets and replay them. i-mode's 3G premiere is marked by yet another music exclusivity as COSMOTE has secured tracks and the Real Tones of renowned Greek singer's, Anna Vissi, successful new CD single.

3D Games
The best 3D games offer COSMOTE customers a three dimensional experience with impressive graphics and sound that bring mobile gaming to life. Cooperating with the best games providers (5) COSMOTE has also secured exclusivities, such as the Renault F1 Racing II while first in Europe, the company offers PACMANIA.

Video call
3G technology offers the most exciting form of communication, with real time visual contact, that is now available through i-mode over COSMOTE's 3G network.

COSMOTE contract customers can enjoy the new experience of i-mode over 3G through the advanced N600i handset by NEC, the smallest and lightest 3G handset in the market, that totally fulfills the high demands of 3rd generation i-mode services. By the end of 2005, i-mode 3G services will be available through more i-mode 3G handsets.

COSMOTE applies its simple and competitive tariff policy to its 3rd generation i-mode offering, by providing free navigation and e-mail as well as free video calls for the next three months (until September 15th).

COSMOTE's expanding, 3G network today covers approximately 46% of the population in the areas of Athens, Thessalonika and all the other major Greek cities while in 2005 COSMOTE plans to install 250 new 3G base stations.

1 year of i-mode in Greece

With i-mode, COSMOTE has transferred with an 'excitingly simple' way the Internet philosophy to mobile handsets. i-mode's main advantages, namely ease and simplicity, speed, high-quality of services, exceedingly wide range of content and applications have lead to its wide market appeal.

Thanks to its wide range of content options, i-mode has become very popular among Greek mobile users, of all ages. Post-paid subscribers make up 80% of the total i-mode users while pre-paid customers make up 20%. i-mode users make use of all services available, up to 50% higher compared to other data services, while they evidently use their mobile phones approximately 40% more.

Today, thanks to the exclusive agreement between COSMOTE and leading Japanese telecommunications provider NTT DoCoMo, approximately 170,000 and steadily increasing users in Greece enjoy the experience of i-mode through 175 i-mode sites, with 17 i-mode handsets. Already cooperating with more than 94 prominent and well-known content providers in Greece and abroad, COSMOTE aims to continue investing in new i-mode content, increasing the choices available for i-mode fans. With 15 content categories available, i-mode offers fast and easy access to news and information, entertainment, communication as well as banking transactions. What's more, COSMOTE customers can make use of multiple e-mailing facilities at very low prices and attach files.

Consistent with its simple and competitive pricing policy right from the start, COSMOTE applied scaled tariffs and reduced navigation and e-mailing prices from 20% up to 50%, depending on use. In addition COSMOTE offers a period of free navigation and e-mail for all new i-mode customers while it also introduced the Traffic Counter for even more effective usage tracking.

i-mode's first year in Greece was marked with exclusivities, many firsts and significant partnerships. COSMOTE introduced the Video Tones & Real Tones services, offered exclusive Star Wars saga content and secured content through i-mode's sponsorship to Renault's Formula 1 team. COSMOTE was the only company of the alliance in Europe to offer upon launch i-mode services to all its customers, post and prepaid, with the widest range of handsets, while it was the first company in Europe to offer i-mode handsets with a 1.3 MPixel and a 2 MPixel cameras.

i-mode alliance

i-mode introduced COSMOTE to a 14 member international alliance with leading mobile telecommunications companies as members. Today, apart from NTT DoCoMo and COSMOTE, i-mode services are available by BASE in Belgium, Bouygues Telecom in France, E-Plus in Germany, Far EasTone in Tawain, KPN Mobile in Holland, Telefonica Moviles in Spain, Telstra in Australia and Wind in Italy. Four new operators, Cellcom in Israel, Mobile Telesystems in Russia (6), O2 (7) in Great Britain and StarHub in Singapore, have signed relative agreements with DoCoMo and are expected to launch i-mode shortly.

i-mode services users currently amount to 5 million outside of Japan, increasing the total amount of i-mode subscribers to approximately 50,000,000 worldwide. In the future i-mode's appeal and growth is expected to remain strong as i-mode operators are committed to work in close cooperation to further improve i-mode service offerings as well as expand i-mode's global presence.

With i-mode, COSMOTE made a significant breakthrough in the area of advanced data services. The company's priorities for the coming years include the development and expansion of data services in Greece and the markets in which the company operates abroad, the increase of their participation in the company's total revenues, the reinforcement of its customers' loyalty and the maintenance of its leading position in the market.

With the opportunity of the first year anniversary of i-mode services in the Greek market as well as the launch of i-mode over 3G, COSMOTE Managing Director, Mr. Evangelos Martigopoulos, commented: "A year ago COSMOTE revolutionised value added services in the Greek mobile market with the exclusive launch of i-mode. i-mode's appeal and potential together with the enhancement of COSMOTE's corporate image and its customers' loyalty, justify our strategic decision to enter a growing international alliance and offer the most advanced mobile Internet services. Today, we are taking value added services to the next generation and welcome i-mode over 3G, COSMOTE's even more exciting, fun and fast mobile experience. Let's just enjoy it!"

1. i-mode and the i-mode logo are trademarks or registered trademarks of NTT DoCoMo, Inc. in Japan and in other countries.

2. In cooperation with NEWSPHONE HELLAS, TELENAVIS, AMALTHEIA PUBLICATIONS & EXCESS

3. Sony BMG, MINOS EMI, Alpha Records, Vasipap

4. This type of content is available from Arx.net, MAD, NEWSPHONE HELLAS, OTEnet & Webling

5. NAMCO, TAITO, Zenops & Hudson Soft

6. Apart from Russia, MTS plans to launch i-mode in Belarus , Uzbekistan and Ukraine.

7. O2 is scheduled to provide the service in Germany under its own brand name based on the service model and technology licensed from DoCoMo.