www.three.com.hk

3 Hong Kong today announced many new attractions for purchasing the premium NEC c616 video mobile phone - a new $1,980 handset offer, new 1800 mAh and 1100 mAh batteries with enhanced capacity. 3 also brings a multitude of exciting new content, including a 24-hour "Live TV" channel and exclusive video highlights of selective football matches from the Italian Football League Serie A.

New 1800 mAh and 1100 mAh batteries

At a press conference today, Hutchison Whampoa Limited Group Managing Director and 3 HK Chairman Mr Canning Fok unveiled the newly developed and more powerful 1800 mAh and 1100 mAh batteries. "We have been making significant progress on battery development. The 1800 mAh battery designed for the heavy users is thinner and lighter than the previous extended battery (1700mAh) and the 1100 mAh battery is almost as thin as the standard battery but with 40% higher capacity catered for the normal users. Together with the latest software, the overall improvement is over 60%. So customers can talk and watch content more freely on their video mobiles."

The new 1800 mAh battery provides much enhanced performance with 277-hour standby time, approximately 5-hour talk time and 3-hour video call time. The 1100 mAh battery provides 169-hour standby time, approximately 3-hour talk time and 2-hour video call time. With the support of NEC, each customer who purchases the NEC c616 video mobile phone will be provided with both 1800 mAh and 1100 mAh batteries free of charge.

Hong Kong's first 24-hour real-time mobile TV channel

Mr Fok demonstrated several compelling new content offerings available to 3 HK users. "Today we are very excited to deliver Hong Kong's first live streaming service of 24-hour TV channel on mobile phones under our new channel called "Live TV". This certainly marked a remarkable leap forward by bringing real-time TV infotainment to mobile dimension. "

Phoenix InfoNews and Yes TV Plus' Soundtrack Channel are the first TV channels in "Live TV". 3 users can watch Phoenix InfoNews on their video mobiles for current affairs and financial news from Mainland China, Taiwan, Hong Kong and the world. The Yes TV Plus' Soundtrack Channel features the hottest music videos from the movies and television, interviews with celebrities and the latest movie news from Hollywood.

Exclusive video highlights for selective Italian Serie A football matches

"3 has also obtained the exclusive right to bring to our Hong Kong customers video highlights of selective football matches from the Italian Football League Serie A," Mr Fok added. "3 customers can keep abreast of match scores & results and watch highlights from the best matches specially chosen for 3. This is in addition to the English Premier League and UEFA Champion League matches which 3 is already bringing you."

Mrs Nardi said: "With the introduction of new batteries and pioneering products and contents, 3 HK is consolidating its leading position in the 3G market. We are confident that the 3G community in Hong Kong will be further expanded, enabling customers from all market segments to enjoy the rich world of 3G video mobile communications."