ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly-listed global provider of telecommunications equipment and mobile devices, has launched its flagship device, the Grand X, with Swiss operator Swisscom. Swisscom has branded the handset My Surf pure and is distributing the mid-range Android device in Switzerland.
The My Surf pure handset operates on Android 4.0 Ice Cream Sandwich and houses a powerful dual core processor, 5MP camera and 4.3 inch QHD screen. It also has 4GB internal storage which can be expanded to 36GB with an external micro SD card. The handset is currently available from retailers at a net price of 299 Swiss Francs.

Swisscom is offering the handset with a range of 12 month and 24 month post-paid packages including unlimited data transmission, unlimited calls to all Swiss networks and unlimited domestic SMS and MMS services.

The launch into the Swiss market displays ZTE’s wide reach across the European market with its flagship product, specifically in high-end markets such as the UK and Switzerland.

“My Surf pure is a handset to be reckoned with in the Swiss market. The mobile entertainment device has great storage and fast internet access for data fans, and the fast processor and high quality screen make it ideal for watching videos and gaming – all at a very affordable price,” said Stephan Mignot, Head of Marketing Mobile Products, Swisscom Residential Customers.
“With the Grand X (My Surf pure), we are expanding our range of smart phones to deliver mid to high-range capabilities in a high quality device. Switzerland is one of several European countries to receive our new device and we hope to continue to further this reach globally,” said Mr. He Shiyou,EVP and head of the Terminals Division, ZTE.

The ZTE Grand X has been launched in the UK and Turkey, and will be launching in several European countries including Spain, Sweden, Norway and Russia as well as Asian countries like Malaysia and Indonesia.