Huawei has opened an enhanced Multimedia Broadcast Multicast Service (eMBMS) innovation centre in Shenzhen, China, in order to develop end-to-end eMBMS solutions and LTE applications. eMBMS is a 3GPP R9 standard for mobile video that enables a higher transfer capacity over typical MBMS technologies. The centre will focus on on-demand video services and broadcast information based on eMBMS, which will enrich LTE applications and accelerate development of the eMBMS ecosystem, including chipsets, devices, and network equipment.

Huawei, a leading global information and communications technology (ICT) solutions provider, today announced the launch of an enhanced Multimedia Broadcast Multicast Service (eMBMS) innovation center in Shenzhen in order to develop end-to-end eMBMS solutions and LTE applications.

eMBMS is a 3GPP R9 standard for mobile video that enables a higher transfer capacity over typical MBMS technologies. Huawei's eMBMS innovation center will focus on on-demand video services and broadcast information based on eMBMS. This will enrich LTE applications and accelerate the development of the eMBMS industry chain, which includes chipsets, devices, and network equipment.

In addition to developing solutions, the innovation center will also serve as an experience center for operators. Video, mobile TV, and advertisements will be showcased via mobile smart devices employing Huawei's eMBMS solution. Global operators from Europe, Asia, the South Pacific and other regions have already visited the center to experience its LTE demonstrations.
Huawei has been committed to the growing mobile video market since 2006. According to the Global mobile Supplier Association's (GSA) “Mobile Broadband Status Report”, over four billion people watch videos on YouTube every day. This large-scale usage is leading to increased revenue. According to a report from Global Industry Analysts, revenue from the mobile video market will reach USD30 billion by 2017. Huawei's eMBMS research team works closely with operators, chipset and device manufactures and other partners to further the development of the industry for the benefit of all end users.

Huawei's LTE division has been committed to providing the best commercially performing network, the best end user experience through devices and innovative services, as well as end-to-end convergent solutions for helping operators with their business success. Huawei's eMBMS innovation center will push the development of mobile video well into the future.