www.vodafone.ie - www.3ireland.ie

3 Ireland and Vodafone Ireland today announce that they have jointly secured the FA Premier League mobile rights in a three-season deal. Starting with the 2004/'05 season and running through to the 2006/'07 season, the rights will give both Vodafone and 3 customers in Ireland access, via their mobile, to all 380 FA Premier League matches each season.

The revised rights package enables Vodafone Ireland and 3 Ireland to offer customers a number of mobile services including exclusive video match highlights, previews and, Premiership round-ups as well as other services including audio bulletins, 'near-live' picture messages and match scores.

Graeme Oxby, Marketing Director, 3 said: "Football is one of 3's leading services, both in the UK and in our other European markets. Our customers love being able to watch the latest action from the FA Premier League and this agreement ensures that 3 Ireland's customers will be able to share in that enjoyment."

Tim Yates, Marketing Director, Vodafone Ireland commented, "Vodafone live! has consistently delivered premium services to our customers and the FA Premier League deal further enhances what is already an excellent offering. Sport is inextricably linked with Vodafone through our sponsorships and this deal further strengthens what we can offer. Vodafone live! is one year old this week and with 100,000 customers and the highest per capita penetration in the group, Vodafone Ireland customers can look forward to a new level of innovation through services of this kind."