Fujitsu and NTT DoCoMo have launched a compact water-resistant
smartphone, the docomo F-12C, designed for both convenience and
functionality. The HSPA 14.4 Mbps device features "human-centric
technology" for improved readability, audibility and ease of use.
Designed with luxury luggage brand GLOBE-TROTTER, the smartphone runs
Android OS 2.3 and boasts a lightweight, compact body.
Fujitsu today announced that its new docomo F-12C Smartphone will be
available from NTT DOCOMO, Inc. beginning August 7, 2011, in Japan.
F-12C features "human-centric technology" that has been cultivated by
Fujitsu during the development of its previous mobile phones and
delivers the ultimate level of convenience. In addition, as the
smartphone has been built to Japanese specifications, it offers
F-12C has been designed in collaboration with the luxury luggage
brand GLOBE-TROTTER, a purveyor to the British Royal Family, creating a
smartphone with polished user-friendliness and a universal style
design. The smartphone, is equipped with the latest Android™ OS 2.3
release and boasts a lightweight, compact body that fits comfortably in
the palm of the user's hand. It also features IPX5/8 water-resistant(1) technology, pioneered by Fujitsu.
Amidst the rapid market shift to smartphones, Fujitsu has developed
F-12C as its first smartphone handset to incorporate "human-centric
technology," which enables the same easy-to-read, easy-to-hear, and
easy-to-use functionality that Fujitsu has built into its previous
mobile phones for user-convenience.
In terms of viewability, the F-12C features a high-luminance,
high-definition screen that is easy to look at in both bright and dark
places, as well as an exterior coating that is resistant to
fingerprints and stains. Furthermore, the smartphone employs a universal
font with superior readability.
To make the handset easier to hear, F-12C is equipped with
cutting-edge audio technology that employs specially-developed digital
sound processing. The smartphone is packed with high-performance audio
features, including "Super HAKKIRI VOICE (extra-clear voice) 3" which
enhances the clarity of the caller's voice in noisy or crowded places,
"PITTARI VOICE (exact voice)" which identifies the user's situation and
adjusts the smartphone's audio accordingly, and a voice balance feature
that makes the smartphone easier to hear.
With regard to its easy-to-use functionality, Fujitsu has enhanced
F-12C's touchscreen accuracy and software performance to enable easy
operations. Through high-speed touch feedback technology, the intensity
and pattern of the smartphone's feedback vibrations can be adjusted
based on the manner or place in which it is being operated. In addition,
Fujitsu's proprietary "NX!input powered by ATOK" text input system
gives users even greater control over how they input text.
F-12C's design has been developed in collaboration with
GLOBE-TROTTER, a purveyor to the British Royal Family that boasts a
company history of over 100 years. By fusing GLOBE-TROTTER's universal
and original artistic design—which across the ages has gained the
admiration of quality-conscious fashion icons and celebrities
throughout the world—with the user-convenient concept behind F-12C,
Fujitsu has created a simple and easy-to-use smartphone with timeless
The smartphone is available in two color variations: Black and Rose Gold.
Allows users to enjoy a convenient, smartphone-enabled lifestyle through Fujitsu's "human-centric technology"
To fully leverage the possibilities of a user-friendly smartphone
design, particularly in the areas of readability, ease-of-use, and
audibility, F-12C leverages a wide range of technologies from Fujitsu's
proprietarily-developed "human-centric engine" to sense the user's
movements and environment, and then adjust the settings of different
features to provide support accordingly.
Beginning with the smartphone's high-luminance and high-definition
screen, which reduces light reflection, F-12C is thoroughly equipped
with a wide range of features that make the handset easy to view,
including an image processing engine that enables high-resolution
videos to be looked at, as well as a universal design font with superior
With enhanced touchscreen accuracy and software performance, the
smartphone allows for easily-maneuverable operations. In addition to
easy-to-understand operations that leverage high-speed touch feedback
technology—which enables the intensity and pattern of the phone's
feedback vibrations to be adjusted based on the manner or place in which
it is being operated—Fujitsu's proprietary "NX!input powered by ATOK"
text input system allows users to select the text input method that
best meets their needs. Users can choose between numeric-keypad input,
QWERTY input, and handwritten input.
F-12C's advanced audio technology enables a wide range of features
that make the handset easier to hear, including "Super HAKKIRI VOICE
(extra-clear voice) 3," which enhances the clarity of the caller's
voice in noisy or crowded places, and "PITTARI VOICE (exact voice),"
which adjusts the phone's audio to the proper volume based on the
user's body movements when walking or running. As well, the smartphone
is equipped with a voice balance feature that automatically accentuates
the high-pitched portions of the sound of the other person's voice,
making it easier to hear.
2. Includes NX!comfort UI, an intuitive, confusion-free user interface
F-12C employs a proprietary Fujitsu user interface that is designed
to be sensitive to and intuitive for users. The interface is filled
with easy-to-use innovations, such as a status bar drop-down feature
that makes pulling up the status screen simple, a touch helper function
that features a ripple-like animation, and a slide navigation feature
that displays arrows on the left and right of the home screen for a set
period of time.
3. Speech-operated voice feature enables easy access to smartphone functions
By speaking the names of the applications or settings that the user
wants to access into the voice receiver of the F-12C, users can easily
launch the respective screens. The function is compatible with
different kinds of voices and accents, making it quick and easy to use,
particularly when the user has difficulties locating specific
applications or settings.
For example, in composing an e-mail message, the user can just tell
the smartphone that they want to send a text to a certain recipient.
The smartphone will automatically load the e-mail screen with the
recipient's name already entered into the address box, making the
process very convenient.
4. High-spec and high-resolution 8.1 megapixel camera
- High-resolution image-processing engine and sensor
By combining the 8.1 megapixel Exmor® for mobile CMOS sensor, which
creates high-definition images, with the high-resolution Milbeaut®
Mobile image-processing engine that enables high-speed continuous
photography, the smartphone is capable of reproducing high-quality
- High-sensitivity capture mode
This feature is convenient for capturing bright photos in places
where there may be insufficient light such as indoors and dark
- Automatic scene recognition mode, including QR code scanning capabilities
The camera's settings automatically adjust to the scenario in which
the user is shooting to capture beautiful, context-specific photos.
5. Equipped with a plethora of functions, including tethering support, water-resistance, and infrared communications
The smartphone is equipped with Wi-Fi access point functionality,
enabling it to also be used as a wireless LAN router. Even when
on-the-go, by turning the F-12C into a wireless access point (base
station), users can connect up to five Wi-Fi devices, such as portable
gaming devices and PCs, to the Internet.
In similar fashion to i-mode mobile phones, data can be easily
exchanged between devices using infrared communications. Supported data
includes profile information, address book information, and still
Wallet feature for mobile phones that manages electronic money and coupons.
With IPX5/8 water-resistance, users can utilize the smartphone in environments where there is water, at ease.
Size: 119 x 60 x 9.8 mm (10.5 mm at thickest point)
Weight: 107 g
Continuous Standby Time:
450 hours in FOMA 3G
290 hours in GSM
Continuous Talk Time:
320 minutes in FOMA 3G
350 minutes in GSM
Main Display: 3.7" color LCD WVGA (480 x 800 pixels)
Camera: 8.1 megapixel effective resolution, CMOS sensor (external camera)
Colors: Black, Rose Gold
Compatibility with Key Services
sp-mode mail, FOMA® High-Speed (14Mbps), Voice Courier, docomo market, BeeTV
Glossary and Notes
1 IPX5/8 water-resistant:
The IPX5 designation indicates that the mobile phone can normally
function after being sprayed with water from a nozzle with a diameter
of 6.3 mm at a rate of 12.5 liters per minute from a distance of
approximately 3m for a period of at least 3 minutes. The IPX8
designation, in the case of the F-12C, indicates that the mobile phone
functions normally after being immersed in room-temperature tap water to
a depth of 1.5 m for 30 minutes.
Fujitsu is a leading provider of information and communication
technology (ICT)-based business solutions for the global marketplace.
With approximately 170,000 employees supporting customers in over 100
countries, Fujitsu combines a worldwide corps of systems and services
experts with highly reliable computing and communications products and
advanced microelectronics to deliver added value to customers.
Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported
consolidated revenues of 4.5 trillion yen (US$55 billion) for the fiscal
year ended March 31, 2011. For more information, please see: www.fujitsu.com.