Home arrow 3G Industry News arrow Three UK Slashes the Cost of Entry to the World of Smartphones
Three UK Slashes the Cost of Entry to the World of Smartphones
www.three.co.uk

Three UK has cut the prices of five of the UK’s top selling HTC and Samsung smartphones. Starting from GBP15 per month, the Android-powered devices include the Samsung Galaxy Ace, the Samsung Galaxy S, the Samsung Galaxy SII, the HTC Desire S, and the HTC Sensation.  With no upfront cost, the handsets come bundled with a minimum 500 MB per month internet allowance.

Three has made entering the world of smartphones easier and more affordable, announcing five of the UK’s top selling HTC and Samsung models starting from just £15 per month, with no upfront handset cost and a minimum 500MB per month internet allowance.
To help customers looking to try a smartphone or simply switch handset or network, Three has chosen some of the most popular Android devices with all-round great value. The launch comes in light of market data** suggesting that expensive upfront phone costs are a key barrier to those looking to move into the world of smartphones; coupled with the fact that Android offers a number of different handset brands to choose from and a real variety in form and function. Only last week Google reported that it is activating 550,000 Android handsets each day, a 10 per cent increase in just the last three weeks.
Three, which is rated the No. 1 network for smartphones by Yougov***, is the only major operator offering The HTC Desire S with no upfront cost and gives you 100 minutes (any time, any network), 5000 texts and 500MB for only £22 per month. Similarly, no other major operator can beat Three’s bundle of voice, text and data on the Samsung Galaxy Ace, with no upfront cost and 100 minutes (any time, any network), 5,000 texts and 500MB of data on its Text 100 plan for £15 per month****.
William Ripley, director of voice at Three, says: “At Three we always try to help our customers choose the best smartphones and give them the best deals. Our emphasis is not just on voice and text, but also a generous internet allowance, which is ideal for new smartphone users. Smartphone adoption is increasing at a rapid rate and Android is proving popular due to the great value, variety of manufacturers and choice of form and function it offers. As such these excellent new deals aim to cut the cost of entry to the many benefits of mobile internet.”
Full details of Three’s new tariff deals can be found at www.Three.co.uk/Phones/Android.
Network comparison:

 

Three

02

Vodafone

T Mobile

Orange

Samsung Galaxy Ace

£15
100 mins
5000 texts
500MB

£10.50
50 mins
250 texts
No data

n/a

£15.32 +
£110
100 mins
3000 texts
500 MB

£15 +
£99
100 mins
3000 texts
250 MB

HTC Desire S

£22
100 mins
5000 texts
500MB

£21.50 +
£104.99
100 mins
500 texts
500MB

£26
100 mins
500 texts
250MB

£20.42 +
£150
300 mins
3000 texts
500MB

£20 +
£149.99
200 mins
3000 texts
500MB

Samsung Galaxy S

£22
100 mins
5000 texts
500MB

£21.50 +
£104.99
100 mins
500 texts
500MB

n/a

£20.42 +
£135
300 mins
3000 texts
500MB

n/a

HTC Sensation

£30
500 mins
5000 texts
1GB

£32 +
99.99
600 mins
Ultd texts
500MB

£34
300 mins
Ultd texts
500MB

£30 +
£100
600 mins
3000 texts
Ultd MB

£30 +
£149.99
500 mins
3000 texts
500MB

Samsung Galaxy SII

£30
500 mins
5000 texts
1GB

£32 +
£99.99
600 mins
Ultd texts
500MB

£36 +
£99
900 mins
Ultd texts
750MB

£30.64 +
£75
600 mins
3000 texts
Ultd MB

£30 +
£99.99
500 mins
3000 texts
500MB

*GFK Retail & Technology – week 28 (10th – 16th July) Contract Sales Handset Report
** Kantar Worldpanel ComTech

*** All figures are from the independent YouGov Smartphone mobile internet experience report wave 7 (June 11). For more information go to www.three.co.uk/awards

**** Three’s Text 100 tariff includes 5,000 texts, 100 minutes and 500MB of data, while the Text 500 tariff includes 5,000 texts, 500 minutes and 1GB of data. Text 100 and Text 500 are 24 month contracts. All comparisons were correct at the time of writing, 28 July, 2011 and compares operators standard offers available online for new customers, and does not include special promotions. MVNOs or independent retailers have been excluded.

About Three UK

Three is a communications company focused on bringing the benefits of the internet to mobile communications. We offer attractive pricing and give our customers the widest choice of ways to stay connected. To do this we’ve built the UK's biggest high-speed mobile broadband network. Three UK is a member of the HWL group of companies, which include 3G operations in Austria, Denmark, Hong Kong, Ireland, Italy, Macau and Sweden.

Three facts about Three:

- Three launched the UK's first 3G high-speed mobile network offering national coverage for calls and texts, and has more than 97.5% population coverage for mobile internet services.

- Three has more than 7.2 million customers in the UK and the 3 Group has over 29.7 million worldwide.
- Three is the UK market leader for mobile broadband, and came first in the four most recent YouGov DongleTrack surveys of Mobile Broadband customers (July 2010, October 2010, January 2011, April 2011). Three is also the No. 1 network for smartphones – rated best for overall quality, speed, value, customer satisfaction and reliability in the YouGov Smartphone Mobile Internet Experience Report (SMIX).