SingTel has launched Priority Pass, a premium mobile broadband service that offers
faster and more reliable mobile internet connectivity. Priority Pass
customers are treated preferentially when the network is overloaded,
with their data traffic and downloads streamed smoothly. The service
can be activated at no additional charge for SingTel’s customers on the
7.2 Mbps and 21 Mbps mobile broadband plans.
Singapore Telecommunications Limited (SingTel) today announced the
launch of Asia’s first premium priority mobile broadband service, as
well as the typical speeds of its mobile broadband services.
Named Priority Pass, SingTel’s premium priority mobile broadband
service offers faster and more reliable Internet connectivity on the
move. Customers enjoy priority for their data traffic when the network
is heavily loaded, thus ensuring smoother streaming and downloads.
The service is activated at no additional charge for SingTel’s 7.2
Mbps and 21 Mbps mobile broadband plans. As SingTel has continuously
invested in its network to provide more capacity, the introduction of
Priority Pass does not affect the broadband experience of users of
Mr Yuen Kuan Moon, SingTel’s Executive Vice President of Digital
Consumer, said: “Priority Pass is a game-changer that will give our
mobile services the edge over our competitors. In the last year, we
have seen a sharp rise in mobile data usage with the explosive growth
of new web-enabled devices and bandwidth-hungry multimedia
applications. We launched Priority Pass to cater to the rapidly growing
number of customers who are demanding higher speeds with more
Typical mobile broadband speeds
As a first for the mobile industry in Asia, SingTel has published the
typical speeds of its mobile broadband services. The table below
outlines the typical range of speeds that customers can expect 80% of
the time. SingTel has also renamed its 3.6Mbps, 7.2Mbps and 21Mbps USB
modem-based services as Classic 3.6, Priority 7.2 and Premium 21
Mobile broadband plan
Typical speed range*
0.8Mbps to 2.1Mbps
Priority 7.2 (with Priority Pass)
1.4Mbps to 3.7Mbps
Premium 21 (with Priority Pass)
1.7Mbps to 4.8Mbps
As with all wireless technologies, the range of speeds and
experience is dependent on several factors, such as the user’s location
from base stations, the number of users in the area, the mobile
devices used, as well as the response of websites accessed. Customers
may also experience slower speeds indoors where mobile signals are
blocked by walls and structures.
“We are constantly listening to our customers to understand their
needs, and they have told us that they are not getting the speeds that
are advertised,” said Mr Yuen.
“Our customers deserve to know exactly what they are getting when
they sign-up for our services. We are confident that our mobile network
is the best in Singapore and we want to set an example for the
industry. By disclosing the actual speeds of our services upfront we
aim to help consumers to make better informed choices.”
Mr Yuen said that SingTel was rolling out its LTE network after
completing trials last year, and customers could expect commercial LTE
services by the end of the year.
*The typical speed range was derived through an analysis of real user
data over multiple 24-hour windows at various locations around
Singapore, including major 3G hotspots.