Vodafone has unveiled the Vodafone Smart, its latest addition to its
own-brand handset range. The new 3G smartphone is powered by the
Android 2.2 operating system and features a zoom camera, capacitive
touchscreen, Wi-Fi and Bluetooth connectivity. The device is aimed at
the mass market and first-time smartphone users. It will available for
EUR90 on prepaid plans across the Vodafone footprint by mid-2011, with
Germany, Italy and the UK among the first market where it will launch.
Vodafone today announces the launch of the Vodafone Smart, the latest
handset in its own-brand range and the first in its category: a
fully-featured smartphone with popular appeal for the next wave of data
The Vodafone Smart delivers a compelling smartphone experience,
empowering customers to enter the world of the mobile internet, bringing
together apps, navigation, social-networking and multimedia, all at a
great price, in a great package.
Patrick Chomet, Vodafone Group Terminals Director said, “More and more
Vodafone customers are enjoying the benefits of smartphones which
currently account for over 40% of the phones we sell in Europe.
Continuing to push the boundaries through our own-brand range, the
Vodafone Smart is a new smartphone concept. It takes the higher end
mobile internet experience and packages it for the mass market, its
range of covers and accessories making it a fun fashion statement.
Available on pay as you go plans, and on the fast, reliable Vodafone
networks, the Vodafone Smart is a great step-up into the world of mobile
The Vodafone Smart will be rolled out in a range of colours – from
cool monochromes, through bold brights, to bespoke graphic designs.
What’s more, customers will be able to personalise their phone,
creating their own one-off covers on the web. With spring/summer and
autumn/winter cover ranges planned, customers can build up a cover
collection to suit their style and spirit.
The Android 2.2 software will give customers access to the full
Android experience, including the Android Market™, Gmail™, Google Maps™
and Google Talk™ instant messaging. In addition, the phone has a zoom
camera and a capacitive touchscreen as well as 3G, WiFi and Bluetooth
The Vodafone design team have created the user experience with
first-time smartphone users in mind and, as such, the homescreen comes
pre-loaded with direct links to key content and features including
Facebook™, Twitter™, email, Vodafone’s ‘Prepay Manager’ for quick
top-ups, Vodafone Music and finally the ‘Updates’ widget, which gives
customers easy access to a shortlist of leading Android Market apps and
other services selected by local Vodafone editors.
The Vodafone Smart will be available across the Vodafone footprint by
early summer. Germany, Italy and the UK will be among the first to sell
the phone which will retail for around €90.
Vodafone is one of the world's largest mobile communications
companies by revenue with approximately 359 million customers in its
controlled and jointly controlled markets as at 31 December 2010.
Vodafone currently has equity interests in over 30 countries across five
continents and more than 40 partner networks worldwide.