Malaysian operator Axiata has teamed up with Motricity to provide a new mobile data service by enhancing users’ mobile internet experience across all its subsidiaries. The service will be enabled by Motricity’s platform, which empower users to customise content, enable new service plans for third party web-based content, and provide group-wide common application and store front. The move will improve the internet functionality for Axiata’s 3G users. 

Axiata today entered into an agreement with Motricity to launch a new mobile data service by enhancing users’ mobile internet experience across all its subsidiaries. The service will be enabled by Motricity’s platform, the first single groupwide system to provide a greater internet experience via mobile phones, and at the same time enhance the internet functionality for mobile phone users. The platform will provide the ability for users to customise content, enable new service plans for 3rd party web-based content, and provide group-wide common application and store front. In partnership with Motricity, Axiata will aim to extend its strength in mobile broadband leadership to become a leader in small screen or phone-based mobile internet usage. Furthermore, this marks a milestone in Axiata’s vision of becoming an industry leader in the region as being the first to launch a common platform across the Group, utilising Motricity’s offerings immediately deployed throughout the region.

This collaboration builds upon the successful deployment of Motricity’s mCore Platform and its end-to-end Mobile-as-a-Service offering at XL Axiata, in Indonesia. Motricity has now entered into an agreement to provide its mobile data solutions and services to Celcom in Malaysia, Dialog in Sri Lanka, Robi in Bangladesh and Hello in Cambodia, completing Axiata’s plan for a single mobile data service platform.

"Axiata had decided on our mobile data service strategy in early 2010 and this collaboration is the realisation of our strategy. We are pleased to partner with Motricity to leverage on their expertise and deliver a full range of highly customised mobile data services to millions of our subscribers whose primary access to the Internet is through their mobile devices, whether it is GPRS or 3G enabled. Until now, the service experience in accessing web services has been inconsistent, as it is highly phone-dependant. With this platform in place, we aim to provide a consistent high-quality experience when accessing the internet. As part of the agreement, Motricity will also extend its expertise in marketing and technical support in mobile data," said Dato' Sri Jamaludin Ibrahim, President and Group Chief Executive Officer. “The mobile Internet is one of the fastest growth opportunities for mobile operators and Axiata's focus is to champion innovation by taking mobile phone based browsing to the next level. The enhanced customer analytics capabilities also enables us to be more precise in personalisation and in turn allows us to better monetise mobile internet via targeted mobile marketing campaigns and programmes,” added Dato’ Sri Jamaludin Ibrahim.

"This is a substantial win for Motricity and one borne out of our shared commitment toward advancing the mobile Internet's reach in the Asia Pacific region," said Ryan Wuerch, Chief Executive Officer and Founder of Motricity. "Axiata has proven itself to be a leader and innovator in bringing new mobile services to emerging markets and we are enthused to partner with them in their ambitious goal of bringing a rich mobile data services experience to their millions of subscribers."

About Axiata

Axiata is one of the largest Asian telecommunication companies, focused on high growth low penetration emerging markets. Axiata has controlling interests in mobile operators in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India, Singapore and Iran. India and Indonesia are amongst the fastest growing markets in the world. In addition, the Malaysian-grown holding company has stakes in non-mobile telecommunication operations in Thailand.

The Group's mobile subsidiaries and associates operate under the brand name 'Celcom' in Malaysia, 'XL' in Indonesia, 'Dialog' in Sri Lanka, 'Robi' in Bangladesh, 'HELLO' in Cambodia, 'Idea' in India, 'M1' in Singapore and 'MTCE' in Iran (Esfahan).

The Group, including its subsidiaries and associates, has over 150 million mobile subscribers in Asia. The Group revenue for 2009 was RM13.1 billion. The Group provides employment to over 25,000 people across Asia. Axiata's vision is to be a regional champion by 2015 by piecing together the best throughout the region in connectivity, technology and talent, uniting them towards a single goal: Advancing Asia.

Axiata was awarded the Frost & Sullivan 2009 and 2010 Asia Pacific ICT Award for Best Telecom Group and the Telecom Asia Best Regional Mobile Group 2010 for its operations in multiple Asian markets.

About Motricity

Motricity (NASDAQ: MOTR) is a leading mobile data solutions provider exclusively focused on the rapidly growing mobile Internet market. It serves some of the world’s largest mobile carriers, simplifying the mobile Internet and creating a personalized mobile experience for subscribers. Motricity helps companies leverage the power of mobility to make direct, personalized connections with their customers. For more information, visit www.motricity.com or follow the company on Twitter @motricity.