Telefónica and Nokia today presented the first sustainable mobile phone offer on the commercial market, featuring two of the most “sustainable” handsets currently available: the Nokia N8 and the Nokia C7, adapted exclusively for Movistar by the Finnish manufacturer. This is the first offer on the commercial market from the “Green Customer Experience” initiative, created to offer customers a “green” experience, from the moment they think about purchasing their mobile, throughout its use and all the way until the end of its useful life. 

Spain is the first country to run this project, which will gradually be introduced into the other markets in which Telefónica is present, such as the United Kingdom, Germany, Argentina, Peru and Chile.

This is the first fully integrated “sustainable” offer involving an operator and phone manufacturer which links use of the mobile service to energy saving and enables customers who are concerned with the environment access to handsets which have been manufactured using innovative materials and which are at the cutting edge of new technology and eco-design,minimising environmental impact, featuring smaller, 100% recyclable packaging and ad-hoc ecologicalapplications and content.

The phones feature ecological applications, less packaging, a high-efficiency phone charger and a final recycling offer. All this is accompanied by an attractive commercial offer which rewards the customer’s decision to acquire this fully-integrated mobile phone service.

In particular, the Nokia N8s and C7s that have been adapted for this offer feature an energy-saving mode, a power-efficient AMOLED screen and an ambient light sensor. As is the case with other Nokia mobile phones, these models have a reminder to unplug the phone charger once the phone is fully charged and green content such as the educational game Climate Mission, the application E-numbers as well as other third party applications which customers can download through Telefónica’s Canal Eco, part of the Ovi Tienda phone shop. There is also a direct link to the declaration of ecological impact for both models, known as the Eco Profile.

New Movistar users may acquire the Nokia C7 from €0 and the Nokia N8 for €69 from all usual points of sale by contracting a call plan (€29.90 per month) and the Internet Móvil Plus tariff (€15 per month).

Movistar customers who opt for electronic billing may, from today, acquire either of these two models with their respective mobile Internet services. As a reward, Telefónica will give the customer an extra 50,000 promotional points.

The project also has plans for “green corners” in specific Telefónica shops in order to inform users of the available models and offer details. Solutions of this kind are closely identified with Green Technology.          

According to Alberto Andreu, Telefonica’s Corporate Reputation and Responsibility Manager, “sustainability and energy efficiency are going to constitute an increasingly integral part of our daily lives and habits. The experience of purchasing a mobile phone, using it, browsing the internet on it, playing games on it or exchanging it for another model cannot and must not be missed. We at Telefónica have therefore come up with this initiative which we aim to gradually extend to other markets in which we operate. Working alongside Nokia in Spain has been an extremely gratifying experience because we speak the same language”.  Both companies have been recognised by the Dow Jones Sustainability Index as leaders in the field of sustainability: Nokia heads the technology sector whilst Telefónica leads the telecommunications sector.

Evidence of this commitment is the fact that Nokia has reduced the average environmental impact of its models by 65% over the past 10 years, in spite of the spectacular technological development that has taken place.

Marieta del Rivero, Vice Chairwoman of Nokia for Telefónica Worldwide Business, stated that “together with Telefónica we have made a special effort to ensure that our handsets use a micro-USB charger guaranteeing maximum energy efficiency; a quick user’s start-up guide condensed to only one page, representing a saving of over 95% in paper, which may also be consulted digitally from the handset, as well as direct access to applications and green content from the main menu via the Eco icon”.