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Samsung plans to release several Windows Phone 7 devices in Europe, the US, and Asia. The addition of Windows Phone 7 devices to Samsung’s handset line-up is part of its strategy to boost its position in the smartphone market and offer a range of devices across a variety of platforms. The devices based on Windows Phone 7, Microsoft’s revamped version of Windows Mobile, will benefit from its software portfolio, including Xbox LIVE, Office, Zune, Windows Live and Bing.
Samsung Electronics Co., Ltd, a global leader in mobile technology, today announced an agreement to use the Windows Phone 7 platform and related application software as a key component of the Samsung smartphone portfolio.
The announcement marks Samsung’s long term commitment to including Windows Phone 7 devices in its smartphone portfolio. Samsung plans to launch several Windows Phone 7 devices this year in Europe, the US, and Asia.
“For years, Samsung has been a key partner in bringing new Windows phones to customers all over the world,” said Steve Guggenheimer, Corporate Vice President, OEM Division at Microsoft. “Windows Phone 7 is an important release and we look forward to deepening our collaboration with Samsung on mobile devices and beyond, with our multi-screen strategy.”
Simon Stanford, Head of Mobile, Samsung UK and Ireland said: “The addition of Windows Phone 7 devices to Samsung’s smartphone portfolio is a significant milestone. Samsung’s new Windows Phone 7 based smartphones will play a key role in reinforcing Samsung’s leadership in the smartphone market and commitment to providing a range of devices across a variety of platforms.”
Samsung’s Windows Phone 7 smartphones will combine the latest hardware design and technology, while benefitting from Microsoft’s software and innovation heritage. The Windows Phone 7 experience is designed to help people find and consume the data, information and services they care most about. The new phones are distinguished by unique and diverse experiences built from Microsoft’s portfolio such as Xbox LIVE, Office, Zune, Windows Live, Bing, and more.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
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