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BASE Brand Offers the iPhone to its Clients for Free
www.base.be Belgian mobile operator BASE has unveiled a new promotional campaign, branded MGM 10 (“member gets member”), ahead of its planned launch of the iPhone on 30 October. Customers who refer 5 friends to become BASE postpaid customers will in return get the iPhone 3G free of charge. The campaign follows the operator’s recent network upgrade from EDGE to HSPA technology.

 


KPN Group Belgium, that operates the mobile BASE brand in Belgium, confirms that it will make the iPhone available in its shops. As of 30 October (next week on Friday), BASE will offer the iPhone to its customers as part of a new “member-gets-member” campaign (MGM 10). By launching a unique MGM (Member gets Member) action, BASE will reward its customers by offering them the successful iPhone 3G.

Customers inviting 1 friend to become BASE postpaid will receive a Samsung GSM, 2 friends will be rewarded a Netbook.

But convincing 5 friends to become BASE, will be paid back by an incredible surprise: the iPhone 3G.

KPN Group Belgium, the company managing the BASE brand in Belgium, announced in August this year that it would increase its activities from EDGE (3G) to HSPA and that it would take initiatives to support that approach. Offering an iPhone 3G and a netbook in the same “member-gets-member” action (the 10th edition) fits in that strategy.

These handsets are unlocked and completely usable for all European operators. As of 30th October, a 1000 handsets will be made available for early birds. KPN Group Belgium will evaluate a further availability of new sets of iPhones in Belgium.

The demand for a freely available iPhone is so high that KPN Group Belgium has decided to offer the iPhone in a legal way, despite existing exclusivity contracts. The iPhone is not for sale at the BASE and ALLO telecom shops but is only linked to the MGM 10. The MGM 10 is only available in the BASE shops and ALLO telecom shops. Other MGM actions will be implemented for the indirect dealer channels.
Source: http://www.base.be/01/MyDocuments/Press%20release%2023102009%20-%20BASE%20iphone%20(final_ENG).pdf