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Telstra Revolutionises Access to Mobile Broadband Services

www.telstra.com.au Australian mobile operator Telstra has unveiled a new mobile broadband user interface, branded TelstraOne Experience, giving customers one-click access to popular applications and services on their mobile device. TelstraOne Experience will initially be available on two HSDPA-enabled mobile handsets, the MOTOSURF A3100 and the Sony Ericsson W705, with further releases planned in coming months.
Telstra today announced the introduction of an innovative new mobile user interface - TelstraOne Experience, giving customers one-click access to the applications and services they regularly use on their mobile phone.

Ms Glenice Maclellan, Executive Director, Telstra Consumer, said TelstraOne Experience gives customers the ability to fully customise their mobile phone interface to meet their individual requirements.
"Customised icons take customers directly to the most popular applications and services like phonebook and calendar and social networking and search. Everything customers want on their mobile is now closer than ever and accessible in more places on Telstra's Next G" network.

"TelstraOne Experience delivers on our one-click vision, giving customers greater control over the services they want to use on their mobile phone. This means fast, easy access to advanced mobile content and applications including Facebook, Mobile FOXTEL from Telstra and Sensis® search services," Ms Maclellan said.

TelstraOne Experience will initially be available on two mobile handsets, the MOTOSURF" A3100 and the Sony Ericsson W705. Further releases will follow in coming months.

Mr Ross Fielding, Executive Director, Telstra Product Management, said TelstraOne Experience is unique in that going forward, it will be able to be customised to suit traditional form factor handsets or touch screens and can be deployed across platforms, including Windows Mobile® and Sony Ericsson's proprietary OS with the ability to roll it out to other platforms in future.

"Working with our partners, we have developed this unique user interface to operate at launch on the MOTOSURF A3100 - a new Windows Mobile® touch-screen handset - and on the Sony Ericsson W705, Telstra's latest Blue Tick rated handset.

"We know mobile users want a navigation experience that is intuitive and allows them to get to their favourite features quickly without having to hunt through endless submenus. With TelstraOne Experience, it won't matter what handset the customer uses, the experience will be similar and customisable to the customer's individual requirements.

"And in the future when customers upgrade, they will be able to take the menu configurations they love with them by choosing a new TelstraOne Experience handset," Mr Fielding said.

The Windows Mobile® user interface was developed in Australia by Victorian-based company, Pointui. This will be rolled out to other Microsoft Windows Mobile® devices.

The user interface featured on the Sony Ericsson W705 was developed in Australia by technology company, SurfKitchen in conjunction with Sony Ericsson, and will feature on a selection of new devices in coming months.

"With the launch of TelstraOne Experience, Telstra continues to build on its transformation by delivering truly differentiated and integrated products and services that are simple, easy to use and valued by our customers," Mr Fielding said.