|M1 Launches Singapore's First Prepaid Broadband Service, Offering Unlimited Usage|
|Tuesday, 07 April 2009|
Singapore’s number-two mobile operator M1 has launched the country’s first prepaid mobile broadband service, offering unlimited data usage. The new service is aimed at occasional mobile broadband users and visitors to Singapore who need internet and e-mail access. M1, which launched Singapore’s first mobile broadband service in 2006, offers three-day unlimited data access at SG$18, with peak download speeds of 7.2 Mbps island-wide enabled by the operator’s WCDMA/HSPA network.
Having been the first to introduce mobile broadband for postpaid customers, M1 will launch Singapore’s first prepaid mobile broadband service tomorrow - offering unlimited data usage - to enable more consumers to enjoy the convenience of broadband connectivity anywhere in Singapore.
M1 Prepaid Broadband is ideal for visitors to Singapore who need Internet and e-mail access. It will provide a cheaper alternative to the broadband connection services provided at most hotels. The service will also benefit the occasional broadband users who do not wish to be tied to service contracts.
M1 Prepaid Broadband will offer customers peace of mind with its three-day unlimited data access for just $18. Customers need not worry about paying additional charges for any excess data usage. To use the service, customers simply have to purchase the M1 Prepaid Broadband SIM card, slot it into their mobile broadband modems or data devices and enjoy connection speeds of up to 7.2Mbps island-wide.
M1 has also made it easy for customers who do not have their own modem or data devices. They can pick up a M1 Prepaid Broadband kit, comprising a Vodafone USB Stick Modem and a M1 Prepaid Broadband SIM card, for $128 at any M1 Shop and authorized dealers.
“We have captured the market with attractive tariffs and an interesting range of broadband devices since we launched the island’s first mobile broadband service in 2006. M1 continues to lead in this space with another new innovation for customers who require short term and infrequent broadband access. Developed from ideas gathered through consumer feedback, M1 Prepaid Broadband is introduced to address the needs of this new customer segment. With this new exciting addition, M1 now has a full suite of services covering prepaid and postpaid mobile broadband as well as fixed broadband to offer the most appropriate solutions to meet the diverse needs of our customers,” said P. Subramaniam, M1’s Chief Marketing Officer.
To top up their Prepaid Broadband cards, customers can buy the M Card Top Up cards currently used for prepaid voice services. More top up options, including credit cards, will be introduced in the near future.
M1, Singapore's most exciting and innovative mobile, broadband and IDD service provider, was launched in April 1997. Since then, it has made significant inroads into the local mobile communications market, gaining considerable brand presence and market share. M1 aims to be the leader in personal voice, business and data communications, focusing on value, quality and customer service.
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