Home arrow more... arrow Jan - Mar 2003 arrow 3 UK to offer ITN video news
3 UK to offer ITN video news

www.three.co.uk

Under the agreement, 3 customers will have access to specially formatted ITN video news bulletins - typically around one and a half minutes long, updated throughout the day and covering the top five UK and International news stories. There will also be a daily special bulletin that will focus on the main news story of the day, as well as breaking news stories.

Lisa Gernon, strategy and marketing director at 3, said: "One of the many strengths of 3G as a medium is that it unites the convenience of mobile telephony with the immediacy and emotional impact of mobile video. ITN's news service is a very important addition to our offering, delivering the latest video pictures from around the world straight to the customer's handset."

Michael Jermey, ITN's Director of Business Development said: "Putting the full drama of television news footage on a mobile phone is an exciting first for ITN. People will be able to call up the latest pictures from ITN while they are on the move. ITN led the way in launching text news on mobile and we're extremely pleased to be the first to reach the next generation, making our news footage available to a new audience."