3 UK today announced it had entered into an agreement with Zeppotron, the comedy and entertainment arm of Endemol UK, to provide comedy content for its third-generation mobile multimedia and communications services.
Under the agreement, Zeppotron will be providing 3 with a range of comedy content, including video, audio, text, animation and graphics. Video highlights will include How 2, a series that offers helpful advice and techniques in the most useless of topics, including dancing, flirting and farting. With Graphics, whatever you want to say to someone, you can be sure there is a comedy message to say it. Sample animations include See & Know a fun animated guide to the world around us, teaching users the basics of life using shapes, colours, numbers... and dangerous medical implements; and The Doodles, a new animated series of comic shorts in the classic British picture-postcard tradition.
Lisa Gernon, marketing director of 3 UK said: "People can now pre-order handsets at our 3 stores and selected branches of Carphone Warehouse, Dixons, The Link and Phones4u. Our extensive consumer research over the last eighteen months has shown us that people really enjoy our Comedy product and content. Video clips of jokes and animation are proving to be some of our most popular content when demonstrating the services."
Zeppotron Managing Director Paul Gilheany, said: "We're sitting proudly astride the newly drawn border of technology and entertainment. Zeppotron comedy on 3 handsets is like having a court jester in your pocket without worrying that you're going to sit on his bells."