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3 signs Yahoo!7 as portal advertising partner
www.three.com

3 has today announced a partnership with Yahoo!7, leaders in mobile advertising, to exclusively sell display advertising for 3’s content portal, Planet 3, from 1 October 2008.

The partnership will see 3 and Yahoo!7 combine their expertise, enabling leading brands to offer consumers targeted advertising specifically created for the mobile environment. The Yahoo!7 sold adverts will be seen by visitors to Planet 3, which reaches 3’s customer base of over 1.8 million customers.

Angus Beattie, Manager of Mobile Advertising, 3 said, ”With the ever-increasing popularity of the mobile Internet and mobile content, more and more people are visiting 3’s portal and we’re in a great position to help brands reach our customers with a greater targeted and relevant advertising message.”

“We believe Yahoo!7 has the experience to help us take full advantage of our advanced portal and unique 3G subscriber base and bring our customers a great value-add service,” Mr Beattie said.

3 was one of the first entrants into the mobile advertising space in Australia and has over 65% of its customer base billed for internet access and content on Planet 3 each month. Planet 3 has already been successfully used by leading brands to reach key audiences as part of integrated digital advertising campaigns.

Tommaso del Re, Head of Mobile and Broadband, Yahoo!7 said, “Yahoo! is committed to creating mobile-first experiences, enabling advertisers to reach audiences at large scale and with impact.”

“We’re excited to forge this partnership with 3, a world leading mobile carrier. The 3 portal is set to carry a variety of innovative graphical ads sold by Yahoo!7, and we’ll instill Yahoo!’s leading-edge advertising solutions and knowledge of consumer habits to enable Australian brands the opportunity to target their advertising, specifically created for the mobile environment,” continued Mr del Re.

3 and Yahoo!7 intend to roll out the first Yahoo!7 sold mobile advertisements on Planet 3 in the coming weeks.