T-Mobile reduces mobile data tariffs throughout the group
As of April, T-Mobile International is to considerably reduce and simplify GPRS tariffs in all of its European majority-owned subsidiaries. In addition, the new tariffs will also apply to the use of UMTS technology-based services in future. According to Ren Obermann, Member of Deutsche Telekom's Board of Management and CEO of T-Mobile International, "We believe that our new pricing levels coupled with the exciting services we plan to offer, will play a significant role in accelerating the adoption rates of mobile data."
The wave of price reductions will begin in Germany. From as early as mid-April 2003, T-Mobile in Germany aims to considerably reduce both its basic fees and the cost of transmitting data. The cost of transmitting data blocks will fall by up to 70 per cent - as of April, a data block will cost only EUR 0.09 to send, instead of EUR 0.29 or EUR 0.19, as was the case until now - and this applies to all new GPRS tariffs.
In addition there will be attractive tariff-options starting from a monthly fee of EUR 4.95 and including budgets from 1 Megabyte upwards of data use for free. Thus, customers will be able to send up to 300 short emails or look at some 1,000 t-zones pages for less than EUR 5 a month. According to Obermann, "We are pricing mobile data for mass market uptake and we are setting new standards for even more price transparency."
Details of T-Mobile's new data tariffs in Europe are to be announced at CeBIT in Hannover.