|3 hits a winner with cricket on 3 over 2.8 million times!|
|Monday, 10 March 2008|
As cricket fans celebrate Australia's 3 mobile Test Series win against India and Sri-Lanka and the end of the Commonwealth Bank Series this summer, our nation’s most fervent fanatics have been watching every moment of the action via 3 mobile's Cricket TV in record numbers.
3's Cricket Mobile TV returned 24/7 this season, with customers tuning in over 1.2 million times to watch Cricket TV with live Channel Nine coverage, replays and archive footage. There were also video highlights from the day’s play, mobile cricket games, cricket news, cricket ring tones and pictures, which were experienced by 3 customers over 2.8 million times.
New in 2007/08, was the industry-first launch of The Pitch, 3's custom made-for-mobile TV program featuring the fun of the legendary 'Boof' Lehmann and rising star Ally Pinnock. For the first time, 3 cricket fans enjoyed exclusive access to player interviews, game news and around the ground action on The Pitch. Fans of The Pitch tuned in after every game day, and watched the small screen sensation over 21,000 times.
Fans also farewelled Adam Gilchrist with the announcement of his retirement during the Adelaide Test. The news was read more than 28,000 times as the story broke on their 3 mobile.
Mira Bashi, 3's General Manager of Product and Services, said; "Like the Aussie team, 3 has worked hard to satisfy Australia's insatiable appetite for cricket news and action throughout the season. The launch of The Pitch has been a hit all season with customers, allowing them to witness historic moments such as Gilly's press conference for his retirement announcement, and interviews with the players just as they come off the field from play. 3's Cricket TV has delivered a truly comprehensive and feature packed service to all cricket fans."
With the cricket season now over, 3's Essential Pack still gives you all you need to know on sport, plus a load of
Visit a 3 Store today or Log onto www.three.com.au or call 133 907 for more information on 3's Explorer Packs.
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