As Chinese New Year celebrations draw close and families prepare for a new year of fresh starts and good fortunes, 3 is joining in the celebrations with the launch of custom Chinese content on Planet 3; delivering music, entertainment, astrology and Chinese restaurant recommendations straight to 3 mobile customers! Kung hei fat choi!

The new Year of the Rat is a time of hard work, activity, and renewal; a good year to begin a new job, get married, launch a new business or start something new. With
this in mind, 3 is bringing a fresh new line-up of content for Australia’s Chinese community in time for Chinese New Year celebrations. Available via Planet 3, customers can:

• MMS a red envelope today! For the first time, 3 has produced a selection of videos that customers can choose to MMS to family and friends for free, sent as the traditional gift of a red envelope.
• Download Chinese music: Click and download tracks from some of Asia’s biggest artists including Eason Chan, Hins Cheug and Fiona Sit at $x per track
• Ring in the new year with custom Chinese NY ringtones: A wide variety of traditional music and realtones
  available at $x per ringtone
• Reveal what The Year of the Rat has in store: Chinese horoscopes on Planet 3’s Astrolife, uncovering the potential for good luck and prosperity in the new lunar year
• Book a traditional celebratory NY feast: Find the best Chinese food and drink in town via Planet 3's yourRestaurant and yourBars facilities, making it easier than ever to find and book a traditional Chinese feast
  for friends and family at listed restaurants across Australia

This Chinese content is available NOW via Planet 3 and is accessible via a simple click of the 'Planet 3' button on any 3 mobile handset.

Keeping customers in touch with family and friends back home, 3 also offers competitive international voice call rates to China, Hong Kong and across the world, making it even more affordable to join in the festivities both home and abroad.

Many believe that what happens on the first day of the new year reflects the rest of the year to come – For the best start to the new year celebrations, 3 customers can access this custom Chinese content NOW via Planet 3 on any 3 mobile handset, available at 3 mobile stores nationally or online at www.three.com.au. Kung hei fat choi!