|KTF WCDMA brand, “SHOW”, becomes a MILLION seller|
|Monday, 09 July 2007|
Acceleration of take-up of WCDMA
KTF, the No.1 WCDMA operator in Korea, announced that the number of WCDMA subscribers reached over 1 million as of July 6, 2007. This translates that the number of WCDMA subscribers has doubled in just 51 days since after reaching of 0.5 million subscribers on May 16 – a rate of 10 thousand new SHOW subscribers a day.
Take-up of WCDMA accelerates with faster pace of increase of SHOW subscribers
From one million SHOW subscribers;
Foundation for quality growth with rise in the high ARPU subscribers compared to 2G
The ARPU of SHOW subscribers is at KRW 43,019, about 11.3% (KRW 4,354) higher than that of 2G subscribers’ at KRW 38,665. It is more than original expectation considering that the average annual ARPU growth rate is around 1~2%.
The outgoing MOU (Minutes Of Usage) of SHOW subscribers recorded at 213 minutes, 23.2 % (40 minutes) more than that of 2G subscribers. It is a considerable growth in MOU, considering that the figure only counts minute of use in voice communications, excluding video telephony.
The POU (Packets Of Usage) of SHOW subscribers were about nine times more than 2G subscribers while the active SHOW mobile internet users increased by 5.3%, proving the higher and differentiated value that SHOW HSDPA service delivers.
Meanwhile, 35.6% of SHOW subscribers enjoy video telephony and the percentage continues to grow. They use more video calls in the evening while no considerable differences were found in the number of video calls made across all ages, except for people in 20’s, which translates that there are more video calls between family members or couple.
Global roaming service is one of the key SHOW services and has demonstrated explosive growth. With SHOW, the automatic roaming is now available in 118 countries (39 WCDMA and 113 GSM), increasing the revenue by 165% and the number of roaming service users by a whopping 225%.
The qualitative and quantitative growth of the KTF SHOW service aligns with the recent report on consumer perception of WCDMA. According to the research report on the survey of 1,135 mobile phone users, conducted by Hankook Research in June 2007, in terms of awareness about 60% knows what WCDMA is while 40% has the intention of subscribing to WCDMA, an increase of 70% from the last year’s 23%. Moreover, they said that they will choose WCDMA because of video telephony (29%), new and differentiated services (21%) and because many seem to use it (19%). It now appears that people recognizes WCDMA as a major trend.
Solidifying the leadership position in the 3G market by providing continuous customer benefits and enhanced services
In celebration of ONE MILLION SHOW subscribers, KTF is raising various promotions such as “Invitations for global roaming experiences in 110 countries”, “SHOW ladies festival” in affiliation with cultural centers at major department stores and “Grand preview of the movie ‘D-WAR’”
Young-Chu Cho, CEO of KTF, said “As the Million Seller depicts, the SHOW service led by KTF signifies that 3G service is now on track to become a mass market service with the passing of one million SHOW subscribers.” He added that “The SHOW will trigger the innovative changes in customer’s life and will act as the catalyst for acceleration in development of WCDMA market and related industries.”
Meanwhile, the lucky ONE MILLIONTH SHOW Subscriber was Ms. Seung-Mi LIM from Incheon. KTF has presented her with a call voucher in the amount of KRW 3,000,000 (USD 3,260) equivalent to ONE MILLION SECONDS of video call, the top-of-the-line handset and 100,000 SHOW mileage points.
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