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The UMTS Third Generation Marketk, Phase II - Structuring the Service Revenue Opportunities: Including Worldwide and Regional Forecasts for Mobile Internet Access, Multimedia Messaging Service for Business, Location-Based Services, Rich Voice and Simple V

UMTS Forum Report 13, April 2001

Table of Contents

1.
2.
2.1
2.2
2.3
2.4
2.4.1
2.4.2
2.5
3.
3.1
3.1.1
3.1.2
3.1.3
3.1.4
3.2
3.3
4.
4.1
4.1.1
4.1.2
4.2
4.2.1
4.2.2
4.3
4.3.1
4.3.2
4.4
4.4.1
4.4.2
5.
5.1
5.2
5.2.1
5.3
5.3.1
5.4.1
5.5
5.5.1
5.6
6.
6.1
6.1.1
6.1.2
6.1.3
6.1.4
6.1.5
6.1.6
6.1.7
6.1.8
6.2
6.2.1
6.2.2
6.2.3
6.2.4
6.2.5
6.2.6
6.3
6.4
7.
8.
9.
10.
11.
12.
13.
14.
EXECUTIVE SUMMARY
BACKGROUND
INTRODUCTION
STUDY METHODOLOGY
SERVICES AND APPLICATIONS
SERVICE CATEGORIES
Service Diagrams
Mapping Services to Business Models
BUSINESS MODELS AND SERVICE CATEGORIES
PERSPECTIVES ON INDUSTRY STRUCTURE
EVOLVING INDUSTRY STRUCTURE
Voice-only Service - An Historic Perspective
Today's Environment
Tomorrow's Environment
Access and Portal Focused Approaches
MAPPING THE SERVICES UNIVERSE
SUMMARY OF KEY FINDINGS
SERVICE DEFINITIONS AND ANALYSIS
MOBILE INTERNET ACCESS (CONSUMER)
Enabling Factors
Implications
MULTIMEDIA MESSAGING SERVICE (BUSINESS)
Enabling Factors
Implications
LOCATION-BASED SERVICES (COMBINED CONSUMER AND BUSINESS)
Enabling Factors
Implications
RICH VOICE AND SIMPLE VOICE (COMBINED CONSUMER AND BUSINESS)
Enabling Factors
Implications
ADDITIONAL 3G SERVICE FORECASTS
WORLDWIDE MARKET SIZE
MOBILE INTERNET ACCESS (CONSUMER)
Regional Forecasts
MULTIMEDIA MESSAGING SERVICE (BUSINESS)
Regional Forecasts
LOCATION-BASED SERVICES
RICH AND SIMPLE VOICE
Regional Forecasts
SUMMARY OF KEY FINDINGS
TOTAL 3G SERVICE REVENUES
WORLDWIDE FORECASTS FOR ALL 3G SERVICES - 2001-2010
Analysis by Incremental Revenues and ARPU
Analysis of Consumer and Business Segments
Analysis by Consumer and Business Subscribers
Analysis for the Portal Focused Approach
Analysis for an Access Focused Approach
Analysis of Voice and Data
Analysis by Revenue Type
3G Penetration Scenario Analysis
REGIONAL FORECASTS FOR ALL 3G SERVICES - 2001-2010
Asia Pacific Demand
European Demand
North American Demand
Rest of World Demand
Latin American Demand
Developing and Emerging Economies Demand
SUMMARY OF KEY FINDINGS
IMPLICATIONS
CONCLUSION
UMTS FORUM RECOMMENDATIONS
LIST OF ACRONYMS
BIBLIOGRAPHY
INDEX
APPENDIX A - INTERVIEWS
APPENDIX B - MARKET STUDY PROJECT TEAM CONTRIBUTORS
APPENDIX C - REMAINING SERVICES COUNTRY-LEVEL REGIONAL REVENUE CONTRIBUTIONS.