Home arrow more... arrow Oct - Dec 2006 arrow 3 breaks the mobile broadband pricing barrier: roll-out of HSDPA begins
3 breaks the mobile broadband pricing barrier: roll-out of HSDPA begins


3 mobile, Australia's first 3G network, today launched aggressive new pricing to make mobile broadband more affordable for the business and consumer market alike.

"When 3 introduced capped pricing to the market three years ago, it changed the way Australians used their mobiles - in a nutshell they could talk more for less", said Nigel Dews, Director Sales, Marketing and Product, 3 mobile. "Our new pricing for mobile broadband now does the same thing with data."

3's new data plans bring mobile broadband to businesses and consumers making it more affordable. Plans have been simplified, and data limits increased significantly to provide consumers with industry-leading pricing.

"With the increased ability and desire for consumers to connect while they are on the move, it makes sense to encourage usage. Voice pricing was artificially high in Australia - caps changed that and helped people connect more. We expect this new data pricing to have the same effect," said Dews.

Customers can keep track of how much of their new data cap they've used through My 3 on the web that allows customers to track their spend.

3's new mobile broadband pricing accompanies the launch of the new ExpressCard format 3 Mobile Broadband Card which is HSDPA-enabled. As HSDPA is introduced into the 3 network between now and the end of March 2007, faster connection and download speeds will be achievable in 3's Broadband Zone - with theoretical maximum download speeds of 3.6Mbps. The card allows people to connect to the internet to send and receive emails, download data, access the office network and surf the web wherever they are.

As the first data card to launch in Australia in the new ExpressCard form factor, it is the only card compatible with new laptops that have the PC Express card slot. The card also includes a PCMIA adaptor, making it compatible for older laptops as well. The new card follows the success of 3's NetConnect Card, which launched in April 2004.

Customers can purchase the 3 Mobile Broadband card via monthly card installment options or outright for only $399. The HSDPA experience begins today at The Gabba in Brisbane and 3's national HSDPA network upgrade will be launched in Brisbane in December, and Sydney, Melbourne, Canberra, Adelaide and Perth in early 2007. In addition to the new Dopod business 3G mobiles available today, further HSDPA enabled handsets will be introduced.