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Big Brother Fans get into Mobile TV on 3! PDF Print E-mail
Monday, 31 July 2006

www.three.com

With only hours to go until the official winner of Big Brother 2006 is announced, 3 mobile today revealed over 3.5 million streams were accessed by customers throughout the series. Also released are the results of a 3 mobile customer survey highlighting the popularity of the reality program on 3's Mobile TV.

This year, 3 once again offered customers the exclusive opportunity to access Big Brother live Mobile TV 24/7 on their 3 mobiles. Figures released by 3 today show a trend towards customers changing their viewing habits and the way they watch Mobile TV. The average viewing time of Big Brother on 3 was 9.3 mins, an increase of 5 mins on last year. With a sharp viewing experience and the ability to watch Mobile TV on the go, customers are spending more and more time watching 3's Mobile TV.

3's customers also enjoyed watching Friday Night Games and following the action in the house on their mobiles after Sunday night evictions. The most popular events which showed the highest concurrent streams were the Rogue Traders' appearance and when the first intruders entered the house.

Amanda Hutton, 3's Head of Mobile TV & Music said, "Customers are watching Mobile TV on 3 as an extension of the program, when they can't get to a standard television, when the show isn't on air, or as soon as the show finishes to get a real behind the scenes look. Our customers see Mobile TV as a great complimentary service to regular TV."

Who watched it and when*:
Over 3.5 million streams were accessed during the 2006 Big Brother series
The longest continuous steam watched by a 3 customer was 7 days long
Total stream s duration was equivalent to 55 years
The average stream was 9.3 minutes
What the fans thought (according to a recent 3 mobile customer survey):
Katie is the housemate fans would most like to chat to on MSN Messenger on 3 (with 29% of those
surveyed), followed by Dino and Gaelan (10% each)
Dino is the housemate fans would most like to set up a date with via RSVP on 3 (23%), followed by
Rob and Danielle (9% each)
Fans' favourite BB content downloaded was the video highlights (63%)
Fans were most likely to watch BB Mobile TV in bed (27%) or whilst at work (22%)
The strangest place fans imagined watching BB Mobile TV was 'whilst in the bathroom' (41%) or
whilst 'on a date' (28%)
Aside from Big Brother, fans' favourite 3 mobile content is Instant Messenger (25%) followed by
video calling (20%) and Mobile TV (13%)

* As of midnight 30 July 2006 (does not include the Big Brother finale show)

 
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