Cingular Wireless has launched its super-charged wireless network in Little Rock, capable of providing customers with high-speed access to voice or data information in a world that has gone mobile.
The new 3G (third generation) network allows high-speed access to cell phones designed for the higher speed, as well as process wireless data over consumers' high-speed capable phones or on a laptop.
Cingular customers can now more quickly access e-mail, browse the internet, connect to business applications, or watch video clips while on-the- go in the Little Rock area from Below Benton to the south and up through Cabot and Conway, as well as the surrounding areas.
"People want mobile access to communications and information services wherever they are," said Larry Evans, vice president and general manager for Cingular Wireless. "Our 3G network complements the broadband experience customers already receive at work and home by extending an 'invisible wire' throughout our service area."
Cingular's 3G network provides average download data speeds between 400- 700 kilobits per second with bursts to over one megabit. The company currently provides 3G services in more than 80 cities and towns located nearby more than 20 major metropolitan markets.
The Cingular 3G network uses HSDPA/UMTS (High Speed Downlink Packet Access/Universal Mobile Telephone System) technology. This technology makes it possible for people to enjoy a wide variety of wireless content. HSDPA/UMTS gives Cingular the advantage of offering simultaneous voice and data services to customers and is based on the global standard for wireless communications - GSM. For businesses and consumers, this means more feature- rich services and content, and for Cingular, a more economical method for carrying traffic and more efficient use of spectrum.
Personal mobility - fast and furious
Customers who want to watch video highlights of last night's Hogs game, or get a preview of HBO's Entourage series, can see it all - and more - by signing up for Cingular Video. Cingular Video is an on-demand streaming video service with a large selection of popular mobile content that can be viewed on 3G-capable Cingular phones.
"We've tailored Cingular Video so that customers can quickly and easily personalize and access some of their favorite entertainment and information sites," said Evans. "Imagine a soccer mom who can now get regular weather video updates every 30 minutes from her phone on the way between her son or daughters activities."
Cingular Video includes local weather forecasts in 100 cities across the country, three times more cities than any other service provider. Basic Cingular Video service includes more options for families from media outlets including ABC TV, Cartoon Network, Adult Swim, CNN, Disney Channel, Disney Mobile Studios, ESPN, FOX Sports, FOX News, FOX TV, FUEL, HBO Family (premium), HBO Mobile (premium), iFilm, Jayski Alerts, Music Choice, NASCAR.com To Go (premium), NCAA Championship Sports Content, NBC, Richard Childress Racing, SPEED, The Weather Channel and TV Guide Channel.
Cingular currently offers 3G service on several handsets including the only HSDPA wireless phones available in the country, the LG CU500 and Samsung ZX20. Cingular will add several other handsets to its product line, including adding support for HSDPA in the coming months. Cingular Video requires a $19.99 Media Net Unlimited data package. Premium content, such as HBO Mobile, is available on an additional monthly subscription basis, while other content, such as music video clips from Music Choice, is available on a pay-per-view basis for a 24-hour period of time.
Cingular Video offers quick access to content users care about most. Cingular Video users can create a personalized home page with up to three links to their favorite video sites. In addition, the service is pre-set to automatically stream localized weather information to a user's personalized "News & Weather" page each day and provides local weather forecasts in 100 cities across the country, three times more cities than any other service provider.
Cingular Video provides the most complete basic-service package of content options available in the U.S. market. Cingular Video is the only service to offer Fox News clips in addition to news broadcasts from CNN and NBC.
Mobilizing business at high-speed
Utilizing its 3G network, Cingular's LaptopConnect solutions give businesses the ability to use their laptops to access the Internet or e-mail, download large files and attachments, or run corporate business applications at average data speeds between 400-700Kbps (kilobits per second) on the downlink, with bursts to more than a megabit per second.
"Businesses need the same fast reliable access to information whether they're working from a desktop in their office or making a presentation to a customer at an offsite location," Evans said. "They don't want to wait for a large contract to download or access their company's intranet site to check inventory status. With BroadbandConnect, they don't have to anymore."
Cingular LaptopConnect combines either an external LaptopConnect card or an integrated modem within a Laptop and Cingular's Communication Manager to provide access to the 3G network.
Customers can purchase either an Option Wireless or Sierra Wireless laptop modem card for $99.99, after rebate, when they sign up for a qualifying voice plan and two-year, Unlimited Data Connect plan. In addition, the first international 3G laptop modem card will be available in the next few weeks. Customers can also purchase a Dell Latitude D620 or Dell Latitude D820 at http://www.cingular.com/dell. Cingular's Unlimited DataConnect plan is currently $59.99 for those customers who sign up for a two year term and have a qualifying voice plan with Cingular.
Additionally, business customers traveling outside the United States can select one of two international data plans. Cingular DataConnect North America ($109.99 for 100MB) for travel within Canada and Mexico, and DataConnect Global ($139.99 for 100MB), an overseas plan - both include unlimited data usage on Cingular's domestic data networks. Cingular is the first and only carrier in the world to offer a single card/single rate plan solution for international travelers.
All Cingular LaptopConnect cards and Integrated modems are dual-band HSDPA/UMTS (850/1900Mhz) and quad-band EDGE/GPRS (Enhanced Data Rates for Global Evolution/General Packet Radio Service) in four bands (850/900/1800/1900Mhz), which means the devices are interoperable between the company's nationwide EDGE network and its 3G network. Additionally, customers can use the cards to access broadband service internationally as well.
The technology: HSDPA/UMTS
HSDPA is the high-speed evolution of GSM/EDGE (Global System for Mobile Communication), which shares a common core network and therefore is backward compatible with EDGE/GPRS.
In areas where the 3G network is not available, customers will automatically receive service on the company's EDGE network. The Cingular EDGE network is available in more than 13,000 cities and towns and in areas along 40,000 miles of highways, providing average data speeds up to 135 Kbps. GSM is the world's most popular wireless technology, which is used by international wireless carriers to serve more than two billion people worldwide, and enabling Cingular customers to make/receive voice calls in nearly 200 countries.
The launch is part of the company's $62 million investment in its Arkansas network this year. Over the past three years, Cingular has invested more than $200 million in its Arkansas network, integrating and deploying GSM/GPRS/EDGE technology, preparing for its 3G (UMTS) deployment, and improving overall coverage and capacity.