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3 Wins Best Digital Music Service at the Music Week Awards PDF Print E-mail
Tuesday, 07 March 2006

Mobile media company 3 has won "Best Digital Music Service" at this year's Music Week Awards, an event recognising the best in the music business. 3 beat competition from Napster, Yahoo, Vodafone and Orange to win the digital music category.

On receiving the award Graeme Oxby, Marketing Director at 3 said: "This is great news for 3, we're delighted to get industry recognition for the innovative services we offer. 3 launched three years ago with the UK's first video mobile network - now we're leading the market for digital music services over mobile. The music industry has been very quick to recognise the potential of video mobile and this award confirms it."

The judges assessed the services based on several criteria:

- Quality of content delivered by the service and the relevance to the end-user.
- Functionality, design values and accessibility to the end user.
- Commercial viability of the service.
- Overall the judges are looking for a winning entry which delivers a unique but desirable service to its users.

3 was the first to offer customers streaming and downloading of full-length music videos and over fifteen million were downloaded in the first twelve months of the service. 3 was the first company to offer live gigs over mobile to customers.

3 was also the first to launch a dual download service delivering music tracks bought through a mobile handset to the customer's home PC at the same time and offers over 500,000 full-length audio and video tracks from the major record labels to its customers.

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