Vodafone Australia will switch on its 3G network, opening up new content and services to customers in Sydney, Melbourne, Canberra and major airports on Monday, October 31, 2005.
Vodafone will launch 3G in Australia with its two key global propositions: Vodafone live! with 3G - its multimedia content service; and Vodafone Mobile Connect (VMC) with 3G - a fast mobile data card for PC and Mac laptops, giving users data access at up to broadband speeds in 3G coverage areas.
Vodafone Australia was given the green light to launch 3G following an extensive review of its network, handsets, data cards and overall customer experience by international parent, Vodafone Group. The review culminated in a series of internal and external user trials involving more than 500 people over the last three months.
John Casey, Chief Marketing Officer at Vodafone Australia, said: "We have a distinct advantage over Australia's other 3G players because we've already launched 3G in fourteen other markets. We've taken everything we've learned globally over the last three years and built it into our new Australian 3G network.
"To pass our international review, we've had to demonstrate that we've thought of everything. The big, red seal of approval means that our network and services are up to the highest international standards set by Vodafone Group - the same standards that have created the world's largest mobile communications company with more than 4 million 3G customers worldwide."
Vodafone live! with 3G is launching with six handsets, which all feature high-resolution digital cameras enabling PXT(TM) and video calling, high-definition screens for viewing music video clips, mobile TV mini episodes, news, sport and entertainment, and advanced audio features supporting music track downloads, storage and playback*.
In an aggressive play to win over mobile workers and personal laptop users who want greater freedom and flexibility, the company is also launching Vodafone Mobile Connect with 3G - a high-speed data card that delivers cable-free mobile connectivity at up to broadband speeds to PC and Mac laptops within 3G coverage areas. To appeal to business travellers, Vodafone 3G coverage will also be available at Sydney, Melbourne, Brisbane, Perth and Adelaide airports at launch.
Vodafone will continue to expand its 3G network following its October 31 launch and plans to roll out mobile broadband services in Brisbane and the Gold Coast by March 2006. Vodafone's 3G services will be available in Perth and Adelaide by July 2006.
Full pricing details, technical specifications for all Vodafone 3G products and services and additional information on Vodafone's 3G network roll out will be available on October 31, 2005.