March 24th 1999
MEDIA INDUSTRIES WILL DRIVE UPTAKE OF THIRD-GEN MOBILE NETWORKS
- Content-rich mobile multimedia services will be worth 24billion Euro in
Western Europe by 2005, says new report from UMTS Forum
March 24th 1999: The IT, media and broadcast industries will be
instrumental in creating a market for mobile multimedia services carried
by tomorrows UMTS networks. This annual market will be worth 24billion
Euro in Western Europe alone with an additional 10billion Euro in terminal
revenues by the year 2005, says a new report* from cross-industry group
The UMTS Forum.
With the first "third generation" mobile networks launching from 2002,
UMTS (Universal Mobile Telecommunications System) will enable users to
access high-value multimedia services at bit-rates of up to 2Mbit/sec.
Global roaming agreements between mobile operators and providers
of fixed and satellite-based networks will extend the footprint of
UMTS-type services further, creating an entirely new market for access
to content-based service delivery for mobile users worldwide.
The UMTS Forum has created a new Working Group specifically to promote
"bridge building" and shared learnings with the IT, media and broadcast
industries. Addressing the new groups inaugural workshop held recently
in San Francisco, Forum Chairman Dr Bernd Eylert welcomed participants
and expressed his conviction that these sectors will be essential for
the timely success of UMTS:
"UMTS and other third generation telecommunications represent a uniquely
exciting channel for media, broadcast and content industries to deliver
their services to a global mobile audience."
"Mobile multimedia users of tomorrow will be able to access the full
capabilities of the Internet and Intranets, as well as a new tier of
public and private communications services - unconstrained by their
geographical location or the intrinsic limitations of fixed networks."
Visitors to the workshop heard how the IT, broadcast, media and content
industries will play a pivotal role in ensuring the success of UMTS and
other third-generation systems. The event attracted speakers from key
players including Microsoft, CNN, AOL, IBM, 3COM, RIM, Wireless User
Data Forum, GTE, Wireless Knowledge, Cyrix Corp., Intel, Handsprings
and UC Berkeley**.
Presentations examined the respective roles of services, applications
and terminals in creating a successful template for maximising revenues
from third-generation mobile multimedia services,with an examination of
other critical issues relating to delivery of content-based services to
mobile users including billing and international copyright issues.
In its recent Report No.8*, The Future Mobile Market: Global trends and
developments with a focus on Western Europe, the UMTS Forum has made a
number of predictions for the world mobile market:
The world market for users of terrestrial mobile services (including
multimedia) will be 426m users by the year 2000, rising to 940m by 2005
and more than 1.7bn users by 2010.
There will be 190m physical mobile users in N. America by 2005,
rising to 220m by 2010.
There will be 400m physical mobile users in Asia Pacific by 2005,
rising to 850m by 2010.
There will be 200m physical mobile users in Western Europe by 2005,
rising to 260m by 2010. 32m of these will be mobile multimedia users in
2005, rising to 90m mobile multimedia users by 2010.
In the Rest of the world, there will be 150m physical mobile users
by 2005, rising to 400 million by 2010.
The total Western European mobile market will be worth 104bn Euro per
year in 2005, representing total traffic levels of 6,300m Mbytes/month.
The mobile multimedia segment of this Western European market will be
worth 24bn Euro per year in 2005, representing total traffic levels of
3,800m Mbytes/month. Terminal revenues in 2005 will add a further 10bn
Euro per year to this European market value.
First UMTS networks will launch in Europe in 2002. Operator licensing
for UMTS continues across Europe, with other license awards following
Finlands recent announcement expected during 1999.
The UMTS Forums Report No.8, "The Future Mobile Market: Global trends
and developments with a focus on Western Europe" may be downloaded free
of charge from the UMTS Forum website www.umts-forum.org
With acknowledgements to the rights of respective trademark owners